Boomi CIO Hire: Pipeline Pump for IT Automation
Boomi taps Keyur Ajmera as CIO. Pitch integration & security. Drive pipeline and close deals.
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🚀 Battle Card: Boomi
Quick trigger:
👤 Decision Maker in the News
- Keyur Ajmera, Chief Information Officer · 🔗 LinkedIn
💡 Why It Matters
- This Boomi sales trigger underscores a renewed focus on IT and cybersecurity to scale AI-driven automation at enterprise scale. → Source
🎯 Core Pain Point
- Scaling global IT infrastructure to support rapid growth
- Securing enterprise platforms for AI-driven operations
💰 What to Pitch
- Primary: Unified integration & automation platform → Scale IT operations and accelerate AI initiatives
- Expansion: Cybersecurity & compliance solutions → Protect your AI and data at enterprise scale
🗺️ Quick Context
- HQ: Conshohocken, PA
- Employees: ≈ 1,000
- Rev: ≈ $250 M
- Website: boomi.com
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Boomi’s business.*
- MuleSoft — iPaaS
- Unique edge: Salesforce ecosystem integration
- Evaluated by CIO & VP IT for enterprise applicability
- Informatica — iPaaS / Data Integration
- Unique edge: Robust data governance
- Evaluated by Dir. Data & Compliance teams
- Workato — iPaaS / Automation
- Unique edge: Rapid no-code integrations
- Evaluated by Automation squads for fast ROI
- SnapLogic — iPaaS / AI Pipelines
- Unique edge: AI-driven pipeline recommendations
- Evaluated by Data Science & Engineering leads
- Microsoft Azure Logic Apps — iPaaS
- Unique edge: Native Azure cloud synergy
- Evaluated by Cloud Architects for Azure-first strategies
✅ Do-Now Checklist
Connect with Keyur Ajmera on LinkedIn (link above)
Tie outreach to the Boomi sales trigger by referencing the CIO appointment
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Unified integration and automation platform❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Keyur
COMPANY = Boomi
DEPT = IT
SIZE = ≈ 50
BOTTLENECK = scaling global IT infrastructure
EVENT = Appoints Keyur Ajmera as Chief Information Officer
DETAIL = driving Boomi’s global IT strategy
PAIN = scaling IT to support growth
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250922974855&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 1,000
REV_EST = ≈ $250M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 50-person IT
Keyur—noticed your IT team is ≈ 50.
That’s when scaling global IT infrastructure slows growth.
We helped ≈ TBD fix this with Unified integration and automation platform.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about driving Boomi’s global IT strategy — scaling IT to support growth.
Unified integration and automation platform. ≈ TBD.
Quick chat?