Boomi CIO Hire: Pipeline Pump for IT Automation

Boomi taps Keyur Ajmera as CIO. Pitch integration & security. Drive pipeline and close deals.

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๐Ÿš€ Battle Card: Boomi

Quick trigger:
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๐Ÿ‘ค Decision Maker in the News
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๐Ÿ’ก Why It Matters
  • This Boomi sales trigger underscores a renewed focus on IT and cybersecurity to scale AI-driven automation at enterprise scale. โ†’ Source
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๐ŸŽฏ Core Pain Point
  • Scaling global IT infrastructure to support rapid growth
  • Securing enterprise platforms for AI-driven operations
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๐Ÿ’ฐ What to Pitch
  • Primary: Unified integration & automation platform โ†’ Scale IT operations and accelerate AI initiatives
  • Expansion: Cybersecurity & compliance solutions โ†’ Protect your AI and data at enterprise scale
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๐Ÿ—บ๏ธ Quick Context
  • HQ: Conshohocken, PA
  • Employees: โ‰ˆ 1,000
  • Rev: โ‰ˆ $250 M
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๐Ÿคผ Competitive Intel

*Which other vendors youโ€™ll probably face to win Boomiโ€™s business.*
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  • MuleSoft โ€” iPaaS
    • Unique edge: Salesforce ecosystem integration
    • Evaluated by CIO & VP IT for enterprise applicability
  • Informatica โ€” iPaaS / Data Integration
    • Unique edge: Robust data governance
    • Evaluated by Dir. Data & Compliance teams
  • Workato โ€” iPaaS / Automation
    • Unique edge: Rapid no-code integrations
    • Evaluated by Automation squads for fast ROI
  • SnapLogic โ€” iPaaS / AI Pipelines
    • Unique edge: AI-driven pipeline recommendations
    • Evaluated by Data Science & Engineering leads
  • Microsoft Azure Logic Apps โ€” iPaaS
    • Unique edge: Native Azure cloud synergy
    • Evaluated by Cloud Architects for Azure-first strategies
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โœ… Do-Now Checklist

Connect with Keyur Ajmera on LinkedIn (link above)
Tie outreach to the Boomi sales trigger by referencing the CIO appointment
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
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Next Step

Get these Boomi sales trigger alerts dailyโ€”no fluff, all pipeline. Subscribe to NewsletterForLeads
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๐Ÿง  Copy My Prompt for Personalized Cold Outreach

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
โœ๏ธ YOUR COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
OUR_COMPANY   = โ‘โ‘
OFFER_BRIEF   = โ‘Unified integration and automation platformโ‘
PROOF_METRIC  = โ‘โ‰ˆ TBDโ‘
CTA_STYLE     = โ‘quick_callโ‘
TONE          = โ‘friendlyโ‘

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
๐Ÿ“Œ TARGET COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
NAME        = Keyur
COMPANY     = Boomi
DEPT        = IT
SIZE        = โ‰ˆ 50
BOTTLENECK  = scaling global IT infrastructure
EVENT       = Appoints Keyur Ajmera as Chief Information Officer
DETAIL      = driving Boomiโ€™s global IT strategy
PAIN        = scaling IT to support growth
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250922974855&div=41152219
SIM_CO      = โ‰ˆ TBD
WIN_METRIC  = โ‰ˆ TBD
NEXT_SIZE   = โ‰ˆ TBD
EMP_EST     = โ‰ˆ 1,000
REV_EST     = โ‰ˆ $250M

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
TASK FOR CHATGPT
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
Role: โ€œNewsletterForLeads SDR-Assistโ€.

Validate any โ‰ˆ guesses via SRC.

EMAIL  (keep breaks):
Subject: โ‰ˆ 50-person IT

Keyurโ€”noticed your IT team is โ‰ˆ 50.

Thatโ€™s when scaling global IT infrastructure slows growth.

We helped โ‰ˆ TBD fix this with Unified integration and automation platform.

Result: โ‰ˆ TBD.  
Quick call?

PSโ€”next bottleneck hits โ‰ˆ TBD.

DM โ‰ค45 words, TONE:
Saw your post about driving Boomiโ€™s global IT strategy โ€” scaling IT to support growth.  
Unified integration and automation platform. โ‰ˆ TBD.  
Quick chat?

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