Boomi CRO Sales Trigger: Diane Fanelli Hire

🚀 Battle Card: Boomi

• Diane Fanelli, Chief Revenue Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/boomi-inc/mycompany/)

• A seasoned SaaS leader with global GTM expertise just landed to refine their revenue engine and drive scale—prime example of a Boomi sales trigger. → Source

• Scaling a unified revenue ops model across North America, EMEA & APAC without fragmentation

• Driving AI-driven automation adoption inside complex sales cycles

• Primary: RevOps Platform → Transparent forecasting & pipeline hygiene

• Expansion: AI-Powered Sales Analytics → Data-driven coaching & quicker ramp

• HQ: Conshohocken, PA

• Employees: ≈ 600

• Rev: ≈ $200 M

• Website: [boomi.com](https://boomi.com/)

🤼 Competitive Intel

• Salesforce — CRM / Sales Cloud
• Unique edge: Ubiquitous enterprise ecosystem
• Evaluated by CRO & VP Sales for scalability

• Clari — Revenue Operations
• Unique edge: AI forecasting & pipeline risk alerts
• Evaluated by RevOps Dir. for exec visibility

• Outreach — Sales Engagement
• Unique edge: Multichannel sequencing at scale
• Evaluated by Sales Enablement for cadence efficiency

• Gong — Conversation Intelligence
• Unique edge: Real-time call analytics & coaching
• Evaluated by Sales Leaders for deal insight

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑RevOps Platform for transparent forecasting & pipeline hygiene❑
PROOF_METRIC  = ❑25% uplift in forecast accuracy❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Diane
COMPANY     = Boomi
DEPT        = revenue
SIZE        = ≈150
BOTTLENECK  = scaling a unified revenue ops model
EVENT       = new CRO hire
DETAIL      = joining Boomi at this pivotal moment
PAIN        = fragmented revenue operations across regions
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251014784579&div=41152219
SIM_CO      = Avalara
WIN_METRIC  = 25% uplift in forecast accuracy
NEXT_SIZE   = ≈300
EMP_EST     = ≈600
REV_EST     = ≈200M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈150-person revenue

Diane—noticed your revenue team is ≈150.

That’s when scaling a unified revenue ops model slows growth.

We helped Avalara fix this with RevOps Platform for transparent forecasting & pipeline hygiene.

Result: 25% uplift in forecast accuracy.  
Quick call?

PS—next bottleneck hits ≈300.

DM ≤45 words, TONE:
Saw your post about joining Boomi at this pivotal moment — fragmented revenue operations across regions.  
RevOps Platform for transparent forecasting & pipeline hygiene. 25% uplift in forecast accuracy.  
Quick chat?