Boston IVF Sales Trigger: Telehealth & Oncofertility

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🚀 Battle Card: Boston IVF

Quick trigger:

Prime your outreach with this Boston IVF sales trigger.

👤 Decision Maker in the News

Dr. Mary Morris, Reproductive Endocrinologist · 🔗 LinkedIn

💡 Why It Matters

This Boston IVF sales trigger underscores the region’s growing demand for oncofertility and patient-centered fertility preservation services. → Source

🎯 Core Pain Point

Meeting surging demand for specialized fertility preservation consultations

Delivering seamless telehealth experiences for emotionally sensitive care

💰 What to Pitch

Primary: Telehealth Consultation Platform → Seamless virtual patient outreach and scheduling

Expansion: Oncofertility Care Workflow Software → Streamlined coordination for cancer patient fertility preservation

🗺️ Quick Context

HQ: Stoneham, MA

Employees: ≈ 500

Rev: ≈ $250 M

Website: bostonivf.com

🤼 Competitive Intel

*Which other vendors you’ll probably face to win Boston IVF’s business.*

Workday — HRIS / Talent Management

Unique edge: End-to-end HR suite & payroll
Evaluated by CHRO for scalability

Greenhouse — Recruiting / ATS

Unique edge: Customizable interview workflows
Evaluated by Talent Acquisition for candidate experience

iCIMS — Recruiting / ATS

Unique edge: Enterprise-grade applicant tracking
Evaluated by HR Ops for compliance

BambooHR — HRIS / People Ops

Unique edge: Affordable, user-friendly interface
Evaluated by HR Manager for budget fit

✅ Do-Now Checklist

Connect with all decision makers on LinkedIn (links above)

Leverage the Boston IVF sales trigger details to craft your first email & DM (Copy-My-Prompt block)

Schedule follow-ups in CRM (Day 3 & Day 10)

Next Step

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🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑telehealth consultation platform❑
PROOF_METRIC  = ❑25% increase in telehealth adoption❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Mary
COMPANY     = Boston IVF
DEPT        = Reproductive Endocrinology
SIZE        = ≈40
BOTTLENECK  = Meeting surging demand for specialized fertility preservation consultations
EVENT       = Expanding MA fertility team with Dr. Mary Morris
DETAIL      = expanding fertility care team in Massachusetts
PAIN        = Meeting surging demand for specialized fertility preservation consultations
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250807909588&div=41152219
SIM_CO      = IVI RMA North America
WIN_METRIC  = 25% increase in telehealth adoption
NEXT_SIZE   = ≈80
EMP_EST     = ≈500
REV_EST     = ≈$250M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈40-person Reproductive Endocrinology

Mary—noticed your Reproductive Endocrinology team is ≈40.

That’s when Meeting surging demand for specialized fertility preservation consultations slows growth.

We helped IVI RMA North America fix this with telehealth consultation platform.

Result: 25% increase in telehealth adoption.  
Quick call?

PS—next bottleneck hits ≈80.

DM ≤45 words, TONE:
Saw your post about expanding fertility care team in Massachusetts — Meeting surging demand for specialized fertility preservation consultations.  
telehealth consultation platform. 25% increase in telehealth adoption.  
Quick chat?