Quota Trigger: Brainly’s AI Education Pledge
The White House AI education pledge just lit a fire under Brainly’s K–12 deals. Target CEO Michał Borkowski with your pitch for district-wide AI tutoring and teacher analytics. Do these 3 actions now to fuel your pipeline.
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🚀 Battle Card: Brainly
Quick trigger:
👤 Decision Maker in the News
- Michał Borkowski, CEO and Co-Founder · 🔗 LinkedIn
💡 Why It Matters
- The White House pledge signals federal support for scaling AI-driven learning tools, creating an urgent Brainly sales trigger to districts and schools. → Source
🎯 Core Pain Point
- No-cost access to personalized AI tutoring at scale
- Lack of AI-powered classroom support and analytics for teachers
💰 What to Pitch
- Primary: District-Wide AI Tutoring Suite → Boost student engagement and test scores
- Expansion: Teacher Analytics & Grading Dashboard → Reduce teacher workload and track learning outcomes
🗺️ Quick Context
- HQ: New York, NY
- Employees: ≈ 350
- Rev: ≈ $60 M
- Website: brainly.com
⚡ Pro Tip: Emphasize this Brainly sales trigger to push districts toward early adoption.
🤼 Competitive Intel
Which other vendors you’ll probably face to win Brainly’s business.
- Khan Academy — AI-Enhanced Learning Platform
- Unique edge: Free, open-content model loved by state education boards
- Evaluated by CTO & Head of Digital for compliance and scalability
- Quizlet — Study & Practice Tools
- Unique edge: Interactive flashcards with AI-based suggestions
- Evaluated by Dir. of Instructional Tech for student adoption rates
- Chegg — Online Tutoring & Homework Help
- Unique edge: On-demand tutoring with subject experts
- Evaluated by VP of Curriculum for content accuracy
- Pearson — EdTech & Curriculum Solutions
- Unique edge: Comprehensive K–12 curriculum with integrated analytics
- Evaluated by CIO & Chief Academic Officer for enterprise integration
✅ Do-Now Checklist
Connect with Michał Borkowski on LinkedIn using this Brainly sales trigger
Leverage the Brainly sales trigger in your first email & DM (Copy-My-Prompt: Step 7)
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑District-Wide AI Tutoring Suite❑
PROOF_METRIC = ❑87% users improved grades❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Michał
COMPANY = Brainly
DEPT = AI Education
SIZE = ≈ TBD
BOTTLENECK = No-cost access to personalized AI tutoring at scale
EVENT = White House AI Education Pledge
DETAIL = Advance AI Investment in America’s Youth
PAIN = Lack of AI-powered classroom support and analytics for teachers
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250904212869&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 350
REV_EST = ≈ $60M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person AI Education
Michał—noticed your AI Education team is ≈ TBD.
That’s when No-cost access to personalized AI tutoring at scale slows growth.
We helped ≈ TBD fix this with District-Wide AI Tutoring Suite.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Advance AI Investment in America’s Youth — Lack of AI-powered classroom support and analytics for teachers.
District-Wide AI Tutoring Suite. 87% users improved grades.
Quick chat?