Brightline CEO Sales Trigger

🚀 Battle Card: Brightline

• Kari O’Rourke, Chief Executive Officer · 🔗 LinkedIn

• Incoming CEO brings 20+ years scaling hybrid care models—ops teams will push to accelerate new clinic rollouts. → Source This Brightline sales trigger signals an immediate appetite for operational and HR tools.

• Scaling a hybrid virtual + in-person therapy model without compromising quality or compliance

• Rapidly recruiting and retaining specialized pediatric mental-health clinicians

• Primary: Telehealth Operations Suite → streamlined scheduling, billing & clinical workflows

• Expansion: TalentCloud HCM Platform → accelerated clinician hiring & retention

• HQ: San Mateo, CA

• Employees: ≈ 250

• Rev: ≈ $50 M

• Website: hellobrightline.com

🤼 Competitive Intel

• Salesforce Health Cloud — Digital care coordination
• Unique edge: Native CRM + patient engagement
• Evaluated by VP Ops & Dir. People for integration depth

• Epic Systems — EMR & telehealth
• Unique edge: End-to-end clinical record + televisits
• Evaluated by CIO for compliance & scale

• Workday — Cloud HCM
• Unique edge: Unified HR, finance & planning
• Evaluated by CHRO for workforce planning

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑<1-line value>❑
PROOF_METRIC  = ❑<metric>❑
CTA_STYLE     = ❑quick_call | case_study❑
TONE          = ❑friendly | punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Kari
COMPANY     = Brightline
DEPT        = Operations
SIZE        = ≈ 15
BOTTLENECK  = scaling a hybrid virtual + in-person therapy model without compromising quality or compliance
EVENT       = Kari O’Rourke Named CEO
DETAIL      = being named CEO
PAIN        = Scaling hybrid care model while maintaining quality and compliance
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251015341627&div=41152219
SIM_CO      = MindSpring Pediatrics
WIN_METRIC  = 30% faster clinic rollouts
NEXT_SIZE   = ≈ 30
EMP_EST     = ≈ 250
REV_EST     = ≈ $50 M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 15-person Operations

Kari—noticed your Operations team is ≈ 15.

That’s when scaling a hybrid virtual + in-person therapy model without compromising quality or compliance slows growth.

We helped MindSpring Pediatrics fix this with ≈ TBD.

Result: 30% faster clinic rollouts.  
<<CTA_STYLE=="quick_call" ? "Quick call?" : "Want the 2-min recap?">>

PS—next bottleneck hits ≈ 30.

DM ≤45 words, TONE:
Saw your post about being named CEO — Scaling hybrid care model while maintaining quality and compliance.  
≈ TBD. ≈ TBD.  
<<CTA_STYLE=="quick_call" ? "Quick chat?" : "Send case study?" >>