Hot Lead: Brilliant’s $9.7M Funding Trigger
Brilliant raised $9.7M for smart home expansion. Next touch: CEO Aaron Emigh. Pitch supply chain scale-up and engagement tools to drive pipeline and close faster.
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🚀 Battle Card: Brilliant
Quick trigger:
👤 Decision Maker in the News
- Aaron Emigh, CEO 📧 aaron@brilliant.tech
💡 Why It Matters
- This Brilliant sales trigger shows investor confidence in aggressive product expansion and tighter partnerships, opening doors for supply chain and customer engagement upgrades. → Source
🎯 Core Pain Point
- Scaling product rollouts
- Managing partnerships & customer engagement
💰 What to Pitch
- Primary: Scalable Supply Chain Management → Accelerate hardware production & distribution
- Expansion: Customer Engagement Platform → Boost user adoption & upsell opportunities
🗺️ Quick Context
- HQ: San Mateo, CA
- Employees: ≈ 100
- Rev: ≈ $20M
- Website: brilliant.tech
🤼 Competitive Intel
Which other vendors you’ll probably face to win Brilliant’s business.
- SAP — ERP / SCM
- Unique edge: Enterprise-grade global network optimization
- Evaluated by COO & VP Ops for end-to-end visibility
- Oracle SCM Cloud — ERP / SCM
- Unique edge: AI-driven demand forecasting
- Evaluated by VP Supply Chain & IT for scalability
- Coupa — Procure-to-Pay / Spend Management
- Unique edge: User-friendly spend controls
- Evaluated by CFO for rapid ROI
- Salesforce — Customer Engagement / CRM
- Unique edge: 360° customer view with ecosystem integrations
- Evaluated by VP Marketing & Customer Success
- HubSpot — Customer Engagement / Marketing Automation
- Unique edge: All-in-one inbound marketing suite
- Evaluated by Dir. Marketing for lead-to-revenue tracking
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch leveraging this Brilliant sales trigger
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Stay ahead of every Brilliant sales trigger—no fluff, all pipeline.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Accelerate hardware production & distribution❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Aaron
COMPANY = Brilliant
DEPT = Executive
SIZE = 100
BOTTLENECK = scaling product rollouts
EVENT = funding round
DETAIL = Scoops Up $9.7M Funding Round
PAIN = Scaling product rollouts
SRC = https://vcnewsdaily.com/brilliant/venture-capital-funding/vpymmlsjyt
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 100
REV_EST = ≈ $20M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: 100-person Executive
Aaron—noticed your Executive team is ≈ 100.
That’s when scaling product rollouts slows growth.
We helped ≈ TBD fix this with Accelerate hardware production & distribution.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Scoops Up $9.7M Funding Round — Scaling product rollouts.
Accelerate hardware production & distribution. ≈ TBD.
Quick chat?