Hot Lead: Brilliant’s $9.7M Funding Trigger

🚀 Battle Card: Brilliant

• Aaron Emigh, CEO 📧 aaron@brilliant.tech

• This Brilliant sales trigger shows investor confidence in aggressive product expansion and tighter partnerships, opening doors for supply chain and customer engagement upgrades. → Source

• Scaling product rollouts

• Managing partnerships & customer engagement

• Primary: Scalable Supply Chain Management → Accelerate hardware production & distribution

• Expansion: Customer Engagement Platform → Boost user adoption & upsell opportunities

• HQ: San Mateo, CA

• Employees: ≈ 100

• Rev: ≈ $20M

• Website: brilliant.tech

🤼 Competitive Intel

• SAP — ERP / SCM
• Unique edge: Enterprise-grade global network optimization
• Evaluated by COO & VP Ops for end-to-end visibility

• Oracle SCM Cloud — ERP / SCM
• Unique edge: AI-driven demand forecasting
• Evaluated by VP Supply Chain & IT for scalability

• Coupa — Procure-to-Pay / Spend Management
• Unique edge: User-friendly spend controls
• Evaluated by CFO for rapid ROI

• Salesforce — Customer Engagement / CRM
• Unique edge: 360° customer view with ecosystem integrations
• Evaluated by VP Marketing & Customer Success

• HubSpot — Customer Engagement / Marketing Automation
• Unique edge: All-in-one inbound marketing suite
• Evaluated by Dir. Marketing for lead-to-revenue tracking

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Accelerate hardware production & distribution❑
PROOF_METRIC  = ❑≈ TBD❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Aaron
COMPANY     = Brilliant
DEPT        = Executive
SIZE        = 100
BOTTLENECK  = scaling product rollouts
EVENT       = funding round
DETAIL      = Scoops Up $9.7M Funding Round
PAIN        = Scaling product rollouts
SRC         = https://vcnewsdaily.com/brilliant/venture-capital-funding/vpymmlsjyt
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 100
REV_EST     = ≈ $20M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: 100-person Executive

Aaron—noticed your Executive team is ≈ 100.

That’s when scaling product rollouts slows growth.

We helped ≈ TBD fix this with Accelerate hardware production & distribution.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about Scoops Up $9.7M Funding Round — Scaling product rollouts.  
Accelerate hardware production & distribution. ≈ TBD.  
Quick chat?