Channel Playbook: Broadvoice | GoContact

🚀 Battle Card: Broadvoice | GoContact

• Kim Apo, Vice President of Channel Sales · 🔗 LinkedIn

• A new channel chief with 20 years’ partnership expertise means a push to scale North American partner revenue and enablement fast. This Broadvoice | GoContact sales trigger signals heavier investment in partner programs. → Source

• Inconsistent partner engagement across regions

• Lack of data-driven channel performance insights

• Primary: Channel partner management platform → accelerate onboarding and revenue tracking

• Expansion: AI-driven CX analytics add-on → unlock partner performance insights

• HQ: Los Angeles, CA

• Employees: ≈ 350

• Rev: ≈ $75 M

• Website: broadvoice.com

🤼 Competitive Intel

• Impartner — Partner Relationship Management
• Unique edge: Robust deal registration workflows
• Evaluated by VP Channel Sales for scalability

• Allbound — Partner Enablement
• Unique edge: Built-in content analytics
• Evaluated by Director of Alliances for engagement metrics

• PartnerStack — Partner Revenue Platform
• Unique edge: Inline payouts and referral tracking
• Evaluated by Finance and Channel teams for ROI

• Zift Solutions — Channel Marketing Automation
• Unique edge: Co-branded campaign toolset
• Evaluated by Marketing Ops for lead gen

• Channeltivity — Channel Deal Registration
• Unique edge: Intuitive partner portal UI
• Evaluated by IT & Channel Sales for ease of integration

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑channel partner management platform❑
PROOF_METRIC  = ❑40% increase in partner revenue❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Kim
COMPANY     = Broadvoice | GoContact
DEPT        = Channel Sales
SIZE        = ≈10
BOTTLENECK  = inconsistent partner engagement
EVENT       = Appointment of new VP
DETAIL      = Adds Kim Apo as VP of Channel Sales
PAIN        = lack of scalable partner management processes
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250909311746&div=41152219
SIM_CO      = Twilio
WIN_METRIC  = 40% increase in partner revenue
NEXT_SIZE   = ≈15
EMP_EST     = ≈350
REV_EST     = ≈$75M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈10-person Channel Sales

Kim—noticed your Channel Sales team is ≈10.

That’s when inconsistent partner engagement slows growth.

We helped Twilio fix this with channel partner management platform.

Result: 40% increase in partner revenue.  
Quick call?

PS—next bottleneck hits ≈15.

DM ≤45 words, TONE:
Saw your post about Adds Kim Apo as VP of Channel Sales — struggling with inconsistent partner engagement. Channel partner management platform. 40% increase in partner revenue. Quick chat?