Channel Playbook: Broadvoice | GoContact
New VP of Channel Sales at Broadvoice means a ramped partner push. Pitch partner management platform and AI-driven CX analytics. Fill pipeline, hit quota, close faster.
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🚀 Battle Card: Broadvoice | GoContact
Quick trigger: Appointment of VP of Channel Sales (Sep 9, 2025)
👤 Decision Maker in the News
💡 Why It Matters
- A new channel chief with 20 years’ partnership expertise means a push to scale North American partner revenue and enablement fast. This Broadvoice | GoContact sales trigger signals heavier investment in partner programs. → Source
🎯 Core Pain Point
- Inconsistent partner engagement across regions
- Lack of data-driven channel performance insights
💰 What to Pitch
- Primary: Channel partner management platform → accelerate onboarding and revenue tracking
- Expansion: AI-driven CX analytics add-on → unlock partner performance insights
🗺️ Quick Context
- HQ: Los Angeles, CA
- Employees: ≈ 350
- Rev: ≈ $75 M
- Website: broadvoice.com
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Broadvoice | GoContact’s business.*
- Impartner — Partner Relationship Management
- Unique edge: Robust deal registration workflows
- Evaluated by VP Channel Sales for scalability
- Allbound — Partner Enablement
- Unique edge: Built-in content analytics
- Evaluated by Director of Alliances for engagement metrics
- PartnerStack — Partner Revenue Platform
- Unique edge: Inline payouts and referral tracking
- Evaluated by Finance and Channel teams for ROI
- Zift Solutions — Channel Marketing Automation
- Unique edge: Co-branded campaign toolset
- Evaluated by Marketing Ops for lead gen
- Channeltivity — Channel Deal Registration
- Unique edge: Intuitive partner portal UI
- Evaluated by IT & Channel Sales for ease of integration
✅ Do-Now Checklist
Connect with Kim Apo on LinkedIn (link above)
Drop first-touch email & DM referencing this Broadvoice | GoContact sales trigger
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑channel partner management platform❑
PROOF_METRIC = ❑40% increase in partner revenue❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
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📌 TARGET COMPANY
────────────────────────────
NAME = Kim
COMPANY = Broadvoice | GoContact
DEPT = Channel Sales
SIZE = ≈10
BOTTLENECK = inconsistent partner engagement
EVENT = Appointment of new VP
DETAIL = Adds Kim Apo as VP of Channel Sales
PAIN = lack of scalable partner management processes
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250909311746&div=41152219
SIM_CO = Twilio
WIN_METRIC = 40% increase in partner revenue
NEXT_SIZE = ≈15
EMP_EST = ≈350
REV_EST = ≈$75M
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TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈10-person Channel Sales
Kim—noticed your Channel Sales team is ≈10.
That’s when inconsistent partner engagement slows growth.
We helped Twilio fix this with channel partner management platform.
Result: 40% increase in partner revenue.
Quick call?
PS—next bottleneck hits ≈15.
DM ≤45 words, TONE:
Saw your post about Adds Kim Apo as VP of Channel Sales — struggling with inconsistent partner engagement. Channel partner management platform. 40% increase in partner revenue. Quick chat?