Sales Trigger: BTIG Research Talent Ramp-Up
BTIG added two senior research analysts. HR & People teams need faster onboarding & real-time collaboration. Pitch talent platforms to boost your pipeline. Competitor intel & do-now checklist inside.
Published on
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๐ Battle Card: BTIG
Quick trigger:
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๐ค Decision Maker in the News
- Rob Dickerson, Managing Director and Research Analyst ยท ๐ [LinkedIn](https://www.linkedin.com/company/btig/)
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๐ก Why It Matters
- This BTIG sales trigger highlights a push for research talent and deeper consumer insights, opening doors for HR & People solutions. โ Source
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๐ฏ Core Pain Point
- Scaling research talent integration
- Maintaining seamless team collaboration
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๐ฐ What to Pitch
- Primary: Talent onboarding platform โ Faster ramp-up and retention
- Expansion: Research collaboration suite โ Real-time insights sharing
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๐บ๏ธ Quick Context
- HQ: New York, NY
- Employees: โ700
- Rev: โ $200 M
- Website: [btig.com](https://www.btig.com/)
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๐คผ Competitive Intel
Which other vendors youโll probably face to win BTIGโs business (HR & People).
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- Workday โ Talent Management / HCM
- Unique edge: Endpoint HR suite with finance integration
- Evaluated by CHRO for enterprise scalability
- iCIMS โ Recruitment / ATS
- Unique edge: AI-driven candidate screening
- Evaluated by Talent Acquisition leads for speed
- BambooHR โ HRIS / Onboarding
- Unique edge: User-friendly SME focus
- Evaluated by HR Ops for cost-effectiveness
- LinkedIn Learning โ Learning Management
- Unique edge: Integrated with professional network
- Evaluated by L&D heads for skill development
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โ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
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Next Step
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๐ง Copy My Prompt for Personalized Cold Outreach
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โ๏ธ YOUR COMPANY
โโโโโโโโโโโโโโโโโโโโโโโโโโโโ
OUR_COMPANY = โ<your company>โ
OFFER_BRIEF = โTalent onboarding platformโ
PROOF_METRIC = โ30% faster ramp-upโ
CTA_STYLE = โquick_callโ
TONE = โfriendlyโ
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๐ TARGET COMPANY
โโโโโโโโโโโโโโโโโโโโโโโโโโโโ
NAME = Rob
COMPANY = BTIG
DEPT = Research
SIZE = โ20
BOTTLENECK = scaling research talent integration
EVENT = Strengthens Consumer Research Coverage with the Addition of Rob Dickerson and Bob Drbul
DETAIL = the addition of Rob Dickerson and Bob Drbul to your Consumer Research team
PAIN = scaling research talent integration
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251006112444&div=41152219
SIM_CO = Jefferies
WIN_METRIC = 30% faster ramp-up
NEXT_SIZE = โ40
EMP_EST = โ700
REV_EST = โ$200M
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TASK FOR CHATGPT
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Role: โNewsletterForLeads SDR-Assistโ.
Validate any โ guesses via SRC.
EMAIL (keep breaks):
Subject: โ20-person Research
Robโnoticed your Research team is โ20.
Thatโs when scaling research talent integration slows growth.
We helped Jefferies fix this with Talent onboarding platform.
Result: 30% faster ramp-up.
Quick call?
PSโnext bottleneck hits โ40.
DM โค45 words, TONE:
Saw your post about the addition of Rob Dickerson and Bob Drbul to your Consumer Research team โ scaling research talent integration.
Talent onboarding platform. 30% faster ramp-up. Quick chat?```