Battle Card: Business Wire’s Life Science EVP Hire

🚀 Battle Card: Business Wire, Inc.

• Cathy Semple, President & CEO · 🔗 LinkedIn

• Adding a dedicated EVP for Life Science Solutions signals acceleration in a high-growth vertical → need to scale talent operations and HR systems to support hiring spike. → Source

• Scaling recruiting and onboarding for a new life sciences business unit

• Lack of integrated HR tech to track talent pipeline and performance

• Primary: Advanced ATS & recruitment platform → shorter time-to-hire and quality candidate pipeline

• Expansion: Onboarding & learning management solution → faster ramp-up and retention in new vertical

• HQ: New York, NY

• Employees: ≈ 1,000

• Rev: ≈ $200 M

• Website: https://www.businesswire.com

🤼 Competitive Intel

• Workday — HCM / Recruiting
• Unique edge: End-to-end HR suite with built-in analytics
• Evaluated by CHRO and VP People for enterprise integrations

• Greenhouse — ATS
• Unique edge: Top-tier interview kit and structured hiring
• Evaluated by Talent Acquisition Director for candidate experience

• iCIMS — Talent Acquisition
• Unique edge: Scalable platform with compliance and RPO support
• Evaluated by Senior HR Ops for global hiring

• BambooHR — HRIS
• Unique edge: User-friendly interface for SMB and mid-market
• Evaluated by HR Managers for administrative efficiency

• Lever — Talent CRM & ATS
• Unique edge: CRM-driven sourcing and collaborative hiring
• Evaluated by Recruiting Leads for passive candidate engagement

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Advanced ATS & recruitment platform❑
PROOF_METRIC  = ❑30% faster time-to-hire❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Cathy
COMPANY     = Business Wire, Inc.
DEPT        = HR
SIZE        = ≈ 10
BOTTLENECK  = Scaling recruiting and onboarding for a new life sciences business unit
EVENT       = New EVP hire
DETAIL      = Paysign, Inc. Appoints Jose Garcia as EVP, Life Science Solutions
PAIN        = Lack of integrated HR tech to track talent pipeline and performance
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250922073871&div=41152219
SIM_CO      = Paysign
WIN_METRIC  = 30% faster time-to-hire
NEXT_SIZE   = ≈ 30
EMP_EST     = ≈ 1,000
REV_EST     = ≈ $200M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 10-person HR

Cathy—noticed your HR team is ≈ 10.

That’s when Scaling recruiting and onboarding for a new life sciences business unit slows growth.

We helped Paysign fix this with Advanced ATS & recruitment platform.

Result: 30% faster time-to-hire.  
Quick call?

PS—next bottleneck hits ≈ 30.

DM ≤45 words, TONE:
Saw your post about Paysign, Inc. Appoints Jose Garcia as EVP, Life Science Solutions — Lack of integrated HR tech to track talent pipeline and performance.  
Advanced ATS & recruitment platform. 30% faster time-to-hire.  
Quick chat?