Battle Card: Business Wire’s Life Science EVP Hire
Business Wire just tapped an EVP for Life Science Solutions. Pitch ATS + onboarding tech now to scale talent ops, speed time-to-hire and drive pipeline.
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🚀 Battle Card: Business Wire, Inc.
Quick trigger:
👤 Decision Maker in the News
- Cathy Semple, President & CEO · 🔗 LinkedIn
💡 Why It Matters
- Adding a dedicated EVP for Life Science Solutions signals acceleration in a high-growth vertical → need to scale talent operations and HR systems to support hiring spike. → Source
🎯 Core Pain Point
- Scaling recruiting and onboarding for a new life sciences business unit
- Lack of integrated HR tech to track talent pipeline and performance
💰 What to Pitch
- Primary: Advanced ATS & recruitment platform → shorter time-to-hire and quality candidate pipeline
- Expansion: Onboarding & learning management solution → faster ramp-up and retention in new vertical
🗺️ Quick Context
- HQ: New York, NY
- Employees: ≈ 1,000
- Rev: ≈ $200 M
- Website: https://www.businesswire.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Business Wire’s HR tech spend.
- Workday — HCM / Recruiting
- Unique edge: End-to-end HR suite with built-in analytics
- Evaluated by CHRO and VP People for enterprise integrations
- Greenhouse — ATS
- Unique edge: Top-tier interview kit and structured hiring
- Evaluated by Talent Acquisition Director for candidate experience
- iCIMS — Talent Acquisition
- Unique edge: Scalable platform with compliance and RPO support
- Evaluated by Senior HR Ops for global hiring
- BambooHR — HRIS
- Unique edge: User-friendly interface for SMB and mid-market
- Evaluated by HR Managers for administrative efficiency
- Lever — Talent CRM & ATS
- Unique edge: CRM-driven sourcing and collaborative hiring
- Evaluated by Recruiting Leads for passive candidate engagement
✅ Do-Now Checklist
Craft first-touch using the Copy-My-Prompt block referencing this Business Wire sales trigger
Log outreach in CRM and schedule follow-ups (Day 3 & Day 10)
Next Step
Capitalize on this Business Wire sales trigger to build pipeline daily.
Subscribe to NewsletterForLeads
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Advanced ATS & recruitment platform❑
PROOF_METRIC = ❑30% faster time-to-hire❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Cathy
COMPANY = Business Wire, Inc.
DEPT = HR
SIZE = ≈ 10
BOTTLENECK = Scaling recruiting and onboarding for a new life sciences business unit
EVENT = New EVP hire
DETAIL = Paysign, Inc. Appoints Jose Garcia as EVP, Life Science Solutions
PAIN = Lack of integrated HR tech to track talent pipeline and performance
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250922073871&div=41152219
SIM_CO = Paysign
WIN_METRIC = 30% faster time-to-hire
NEXT_SIZE = ≈ 30
EMP_EST = ≈ 1,000
REV_EST = ≈ $200M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 10-person HR
Cathy—noticed your HR team is ≈ 10.
That’s when Scaling recruiting and onboarding for a new life sciences business unit slows growth.
We helped Paysign fix this with Advanced ATS & recruitment platform.
Result: 30% faster time-to-hire.
Quick call?
PS—next bottleneck hits ≈ 30.
DM ≤45 words, TONE:
Saw your post about Paysign, Inc. Appoints Jose Garcia as EVP, Life Science Solutions — Lack of integrated HR tech to track talent pipeline and performance.
Advanced ATS & recruitment platform. 30% faster time-to-hire.
Quick chat?