Battle Card: Butterfly Network CFO Appointment

🚀 Battle Card: Butterfly Network, Inc.

• John Doherty, Executive Vice President, Chief Financial Officer

• Seasoned finance leader with 25+ years driving growth, strategic transactions, and transformations → Source

• Aligning global finance strategy with breakeven and growth targets

• Scaling financial planning & analysis for rapid product rollouts

• Primary: FP&A Platform → Real-time scenario modeling & forecasting

• Expansion: M&A Advisory & Treasury Management → Optimized capital structure for growth

• HQ: Burlington, MA & New York, NY

• Employees: ≈ 300

• Rev: ≈ $150 M

• Website: [butterflynetwork.com](https://www.butterflynetwork.com)

• Use the Butterfly Network, Inc. sales trigger to frame FP&A ROI ahead of fiscal planning.

• Tie your pitch to this Butterfly Network, Inc. sales trigger to engage John Doherty on growth metrics.

• Score with the Butterfly Network, Inc. sales trigger by showcasing 12-month breakeven impact.

🤼 Competitive Intel

• Anaplan — FP&A / CPM
• Unique edge: Highly scalable modeling
• Evaluated by CFO for strategic scenario planning

• Workday Adaptive Planning — FP&A / CPM
• Unique edge: Seamless HCM & financial integration
• Evaluated by VP FP&A for ease of use

• Oracle NetSuite — ERP / FP&A
• Unique edge: Unified ERP and budgeting
• Evaluated by Finance Team for end-to-end visibility

• Planful — FP&A
• Unique edge: Fast report automation
• Evaluated by Finance Ops for speed and accuracy

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑❑
PROOF_METRIC  = ❑❑
CTA_STYLE     = ❑❑
TONE          = ❑❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = John
COMPANY     = Butterfly Network, Inc.
DEPT        = Finance
SIZE        = ≈15
BOTTLENECK  = scaling financial planning & analysis for rapid product rollouts
EVENT       = Appointment of John Doherty as Chief Financial Officer
DETAIL      = your appointment as CFO at Butterfly
PAIN        = Aligning finance strategy with rapid growth targets
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251009851196&div=41152219
SIM_CO      = GE Healthcare
WIN_METRIC  = 30% faster forecasting
NEXT_SIZE   = 30
EMP_EST     = ≈300
REV_EST     = ≈$150M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈15-person Finance

John—noticed your Finance team is ≈15.

That’s when scaling financial planning & analysis for rapid product rollouts slows growth.

We helped GE Healthcare fix this with ❑❑.

Result: 30% faster forecasting.  
<<CTA_STYLE=="quick_call" ? "Quick call?" : "Want the 2-min recap?">>

PS—next bottleneck hits ≈30.

DM ≤45 words, TONE:
Saw your post about your appointment as CFO at Butterfly — Aligning finance strategy with rapid growth targets.  
❑❑. ❑❑.  
<<CTA_STYLE=="quick_call" ? "Quick chat?" : "Send case study?">>