Lead Spike: Calyxo Hits 20,000 Patients

🚀 Battle Card: Calyxo, Inc.

• Dana G. Mead, Jr., Board of Directors member · 🔗 [LinkedIn](https://www.linkedin.com/company/calyxo-inc/)

• This Calyxo, Inc. sales trigger underscores physician confidence in the minimally invasive SURE procedure and validates the CVAC System’s rapid adoption → Source

• Incomplete stone clearance leads to repeat procedures and follow-ups

• High post-procedure healthcare events drive up costs

• Primary: Account-Based Marketing campaigns → Boost SURE procedure adoption among key urologists

• Expansion: CRM Integration & Analytics → Optimize physician engagement and identify high-value targets

• HQ: Pleasanton, CA

• Employees: ≈ 100

• Rev: ≈ $30M

• Website: [calyxoinc.com](https://calyxoinc.com/)

🤼 Competitive Intel

• Demandbase — ABM Platform
• Unique edge: Intent data-driven targeting
• Evaluated by Marketing Ops for advanced segmentation

• 6sense — Revenue AI & ABM
• Unique edge: Predictive analytics for pipeline acceleration
• Evaluated by Sales Leadership for forecast accuracy

• Terminus — ABM Platform
• Unique edge: Multi-channel engagement suite
• Evaluated by RevOps for cross-channel orchestration

• HubSpot — Marketing Automation
• Unique edge: User-friendly interface and integration
• Evaluated by Demand Gen for ease of use

• Salesforce — Marketing Cloud/Pardot
• Unique edge: Enterprise ecosystem and scalability
• Evaluated by VP Sales for end-to-end integration

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑ABM campaigns to boost SURE procedure adoption❑
PROOF_METRIC  = ❑≈73% reduction in repeat procedures❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Dana
COMPANY     = Calyxo, Inc.
DEPT        = Marketing
SIZE        = ≈ TBD
BOTTLENECK  = manual physician segmentation
EVENT       = Board expansion
DETAIL      = expanding your board and hitting the 20,000-patient milestone
PAIN        = incomplete stone clearance leads to repeat procedures
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251008062288&div=41152219
SIM_CO      = Inari Medical
WIN_METRIC  = ≈60% engagement uplift
NEXT_SIZE   = ≈50
EMP_EST     = ≈100
REV_EST     = ≈$30M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person Marketing

Dana—noticed your Marketing team is ≈ TBD.

That’s when manual physician segmentation slows growth.

We helped Inari Medical fix this with ABM campaigns to boost SURE procedure adoption.

Result: ≈60% engagement uplift.  
Quick call?

PS—next bottleneck hits ≈50.

DM ≤45 words, TONE:
Saw your post about expanding your board and hitting the 20,000-patient milestone — incomplete stone clearance leads to repeat procedures.  
ABM campaigns to boost SURE procedure adoption. ≈73% reduction in repeat procedures.  
Quick chat?