Campbell’s CFO Trigger: Finance Deals Unlocked
Todd Cunfer joins Campbell’s as CFO. Leverage this finance transformation trigger to pitch cloud FP&A for real-time forecasting & treasury management. Boost your pipeline and close deals faster.
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🚀 Battle Card: The Campbell’s Company
Quick trigger:
Leverage this The Campbell’s Company sales trigger to open conversations about finance transformation.
👤 Decision Maker in the News
- Todd Cunfer, Executive Vice President and Chief Financial Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/the-campbells-company/)
💡 Why It Matters
- Veteran CFO hire signals a push for tighter financial controls and strategic growth planning. → Source
🎯 Core Pain Point
- Siloed FP&A processes delaying insight delivery
- Unpredictable cash flow forecasting amid commodity volatility
💰 What to Pitch
- Primary: Cloud FP&A platform → Real-time forecasting & scenario planning
- Expansion: Treasury management solution → Optimized cash flow and risk mitigation
Capitalize on the The Campbell’s Company sales trigger by highlighting ROI and implementation speed.
🗺️ Quick Context
- HQ: Camden, NJ
- Employees: ≈ 18,000
- Rev: ≈ $10.3 B
🤼 Competitive Intel
Which other vendors you’ll probably face to win The Campbell’s Company’s business.
- Oracle — ERP / Cloud EPM
- Unique edge: End-to-end integration with existing Oracle apps
- Evaluated by EVP Finance for scalability
- [oracle.com](https://www.oracle.com)
- SAP — ERP / EPM
- Unique edge: Advanced consolidation & global reporting
- Evaluated by CFO for multi-entity financial close
- [sap.com](https://www.sap.com)
- Anaplan — FP&A / Planning
- Unique edge: Flexible modeling & collaborative planning
- Evaluated by FP&A teams for rapid scenario analysis
- [anaplan.com](https://www.anaplan.com)
- Workday — Financial Management
- Unique edge: Unified HCM and finance data
- Evaluated by Finance & HR for cross-functional insights
- [workday.com](https://www.workday.com)
✅ Do-Now Checklist
Connect with Todd Cunfer on LinkedIn (link above)
Send intro email + DM with the Copy-My-Prompt block (Step 7) referencing this The Campbell’s Company sales trigger
Schedule finance discovery call in your CRM (Day 3 & Day 10)
Next Step
Don’t miss a beat—stay ahead on every The Campbell’s Company sales trigger.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑Cloud FP&A platform with real-time forecasting❑
PROOF_METRIC = ❑30% faster forecasting❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Todd
COMPANY = The Campbell’s Company
DEPT = Finance
SIZE = ≈200
BOTTLENECK = Siloed FP&A processes delaying insights
EVENT = Appoints Todd Cunfer Chief Financial Officer
DETAIL = Campbell’s Appoints Todd Cunfer Chief Financial Officer
PAIN = Unpredictable cash flow forecasting amid commodity volatility
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251007967740&div=41152219
SIM_CO = Freshpet
WIN_METRIC = 30% faster forecasting
NEXT_SIZE = ≈300
EMP_EST = ≈18000
REV_EST = ≈$10.3B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈200-person Finance
Todd—noticed your Finance team is ≈200.
That’s when Siloed FP&A processes delaying insights slow growth.
We helped Freshpet fix this with Cloud FP&A platform with real-time forecasting.
Result: 30% faster forecasting.
Quick call?
PS—next bottleneck hits ≈300.
DM ≤45 words, TONE:
Saw your post about Campbell’s Appoints Todd Cunfer Chief Financial Officer — Unpredictable cash flow forecasting amid commodity volatility.
Cloud FP&A platform with real-time forecasting. 30% faster forecasting.
Quick chat?