Campbell’s Finance Transformation Battle Card
SVP Kelly Palumbo’s hire at Campbell’s Company fires up a finance overhaul. Pitch automated close and process optimization now to hit quota and fuel your pipeline.
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🚀 Battle Card: The Campbell’s Company
Quick trigger:
👤 Decision Maker in the News
- Kelly L. Palumbo, Senior Vice President, Controller and Chief Accounting Officer · 🔗 LinkedIn
💡 Why It Matters
- This The Campbell’s Company sales trigger underscores the need for enhanced controls and reporting during a major finance transformation. → Source
🎯 Core Pain Point
- Inconsistent close and reconciliation cycles under tighter public reporting deadlines
- Lack of unified process governance across finance and operations
💰 What to Pitch
- Primary: Automated Financial Close → accelerated close and compliance. Use this The Campbell’s Company sales trigger to secure a pilot.
- Expansion: Business Process Optimization Suite → improved cross-functional efficiency. Leverage the The Campbell’s Company sales trigger to enter ops.
🗺️ Quick Context
- HQ: Camden, NJ
- Employees: ≈ 20,000
- Rev: ≈ $10.3 B
- Website: thecampbellscompany.com
🤼 Competitive Intel
*Which other vendors you’ll probably face to win The Campbell’s Company’s business.*
- Oracle — ERP / Financials Cloud
- Unique edge: Enterprise-scale integrated suite
- Evaluated by CFO & VP Ops for scalability
- Workiva — Financial Reporting & Compliance
- Unique edge: Collaborative, audit-ready reporting
- Evaluated by Controller for SEC filing efficiency
- BlackLine — Financial Close Automation
- Unique edge: Real-time account reconciliations
- Evaluated by Accounting Ops for risk reduction
- Trintech — Record-to-Report
- Unique edge: End-to-end close orchestration
- Evaluated by FP&A for process centralization
✅ Do-Now Checklist
Connect with Kelly L. Palumbo on LinkedIn (link above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑<1-line value>❑
PROOF_METRIC = ❑<metric>❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Kelly
COMPANY = The Campbell’s Company
DEPT = Finance
SIZE = ≈ TBD
BOTTLENECK = ≈ inconsistent close and reconciliation cycles
EVENT = ≈ senior appointment
DETAIL = Campbell’s Appoints Kelly L. Palumbo Senior Vice President, Controller and Chief Accounting Officer
PAIN = ≈ inconsistent close and reconciliation cycles
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250904240330&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 20000
REV_EST = ≈ $10.3B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Finance
Kelly—noticed your Finance team is ≈ TBD.
That’s when ≈ inconsistent close and reconciliation cycles slows growth.
We helped ≈ TBD fix this with ❑<1-line value>❑.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Campbell’s Appoints Kelly L. Palumbo Senior Vice President, Controller and Chief Accounting Officer — ≈ inconsistent close and reconciliation cycles.
❑<1-line value>❑. ❑<metric>❑.
Quick chat?