Cardiosense Sales Trigger: Ramp FDA & Close Deals
John Martin’s hire kicks off Cardiosense’s FDA De Novo push. Use this trigger to fuel your pipeline and close deals fast.
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🚀 Battle Card: Cardiosense
Quick trigger:
Use this Cardiosense sales trigger to pounce on their clinical and commercial ramp-up.
👤 Decision Maker in the News
- John Martin, MD, Executive Vice President and Chief Medical Officer
💡 Why It Matters
- This Cardiosense sales trigger signals a push toward FDA De Novo submissions and commercialization of AI-driven cardiac monitoring. → Source
🎯 Core Pain Point
- Accelerating clinical validation and FDA approval
- Scaling commercial launch and clinician adoption
💰 What to Pitch
- Primary: E-Clinical Trial Management Platform → Streamline study set-up and regulatory submissions
- Expansion: Multi-channel HCP Marketing Automation → Drive early adoption among cardiology teams
🗺️ Quick Context
- HQ: Chicago, IL
- Employees: ≈ 75
- Rev: ≈ $5 M
- Website: cardiosense.com
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Cardiosense’s business.*
- Abbott — Implantable Hemodynamic Monitor
- Unique edge: Proven long-term patient data
- Evaluated by EVP & CMO for clinical reliability
- Biofourmis — Wearable AI Cardiac Monitoring
- Unique edge: Predictive analytics for early decompensation
- Evaluated by VP R&D for integration capabilities
- AliveCor — Consumer ECG Devices
- Unique edge: FDA-cleared portable ECG with broad patient engagement
- Evaluated by Dir. Clinical for patient compliance
- iRhythm — Ambulatory Cardiac Monitoring
- Unique edge: Long-duration monitoring with AI-driven arrhythmia detection
- Evaluated by COO for operational scalability
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (link above)
Use this Cardiosense sales trigger to draft your first-touch email & DM with the Copy-My-Prompt block (Step 7)
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑<1-line value>❑
PROOF_METRIC = ❑<metric>❑
CTA_STYLE = ❑quick_call | case_study❑
TONE = ❑friendly | punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = John
COMPANY = Cardiosense
DEPT = Clinical
SIZE = ≈ 10
BOTTLENECK = clinical validation and FDA approval
EVENT = Appoints John Martin as EVP & CMO
DETAIL = your appointment as EVP & Chief Medical Officer
PAIN = regulatory & validation hurdles
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250812398148&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = 20
EMP_EST = ≈ 75
REV_EST = ≈ $5M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 10-person Clinical
John—noticed your Clinical team is ≈ 10.
That’s when clinical validation and FDA approval slows growth.
We helped ≈ TBD fix this with ❑<1-line value>❑.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ 20.
DM ≤45 words, TONE:
Saw your post about your appointment as EVP & Chief Medical Officer — regulatory & validation hurdles.
❑<1-line value>❑. ❑<metric>❑.
Quick chat?