Battle Card: CareDx Pipeline Trigger
Suresh Gunasekaran joins CareDx’s board. Pitch EHR interoperability and partner management now to fuel your pipeline and hit quota.
Published on
Do not index
Do not index
🚀 Battle Card: CareDx
Quick trigger:
👤 Decision Maker in the News
- Suresh Gunasekaran, President and Chief Executive Officer · 🔗 LinkedIn
💡 Why It Matters
- Bringing on a health-system CEO signals a push to deepen hospital partnerships and scale transplant diagnostics quickly. → Source
- This CareDx sales trigger aligns with their move to integrate clinical workflows at academic medical centers.
🎯 Core Pain Point
- Integration bottlenecks across EHRs slow adoption of new diagnostics
- Limited partnership management hinders network expansion into top health systems
💰 What to Pitch
- Primary: EHR interoperability & data-integration platform → Seamless transplant data flow across UCSF and partner hospitals
- Expansion: Provider relationship management solution → Real-time partnership analytics and growth tracking
🗺️ Quick Context
- HQ: Brisbane, CA
- Employees: ≈ 500
- Rev: ≈ $200 M
- Website: caredx.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win CareDx’s business.
- Redox — EHR Integration Platform
- Unique edge: Prebuilt connectors for all major EHRs
- Evaluated by IT & Ops for rapid deployment
- redoxengine.com
- Google Cloud Healthcare API — Healthcare Data Management
- Unique edge: Scalable, HIPAA-compliant data lake
- Evaluated by CTO & Data Science for analytics roadmap
- cloud.google.com/healthcare
- InterSystems — Health Informatics & Interoperability
- Unique edge: Proven at large academic medical centers
- Evaluated by CIO for reliability and support
- intersystems.com/healthcare
✅ Do-Now Checklist
Connect with Suresh Gunasekaran on LinkedIn (link above)
Draft first touch using this CareDx sales trigger: highlight board-level health-system insight
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Turn this CareDx sales trigger into pipeline daily.
Subscribe to NewsletterForLeads
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑EHR interoperability & data-integration platform❑
PROOF_METRIC = ❑≈30% reduction in integration time❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Suresh
COMPANY = UCSF Health
DEPT = ≈ TBD
SIZE = ≈ TBD
BOTTLENECK = Integration bottlenecks across EHRs
EVENT = Appointment of Suresh Gunasekaran to Board
DETAIL = Appointment to Board of Directors
PAIN = Integration bottlenecks across EHRs slow adoption of new diagnostics
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251022703427&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈30% faster integration
NEXT_SIZE = ≈ TBD
EMP_EST = ≈20000
REV_EST = ≈$9B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person ≈ TBD
Suresh—noticed your ≈ TBD team is ≈ TBD.
That’s when Integration bottlenecks across EHRs slows growth.
We helped ≈ TBD fix this with EHR interoperability & data-integration platform.
Result: ≈30% faster integration.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Appointment to Board of Directors — Integration bottlenecks across EHRs slow adoption of new diagnostics.
EHR interoperability & data-integration platform. ≈30% reduction in integration time.
Quick chat?