CDW GTM Shakeup: Mukesh Kumar’s Power Play
CDW consolidates services under Mukesh Kumar. Pitch a unified GTM orchestration platform & AI-driven modules. Connect, log next touch, close faster.
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🚀 Battle Card: CDW Corporation
Quick trigger:
👤 Decision Maker in the News
- Mukesh Kumar, Chief Services and Solutions Officer (expanded role) · 🔗 LinkedIn
💡 Why It Matters
- Integrating services, solutions and partner management under one leader cuts silos and turbocharges go-to-market agility. → Source
🎯 Core Pain Point
- Siloed GTM functions slowing response to shifting customer needs
- Scaling AI-powered services to deliver personalized experiences at enterprise scale
💰 What to Pitch
- Primary: Unified GTM orchestration platform → Accelerate launch cycles and boost cross-sell
- Expansion: AI-driven service modules → Deepen customer insights and drive upsell
🗺️ Quick Context
- HQ: Vernon Hills, IL
- Employees: ≈ 10,000
- Rev: ≈ $20 B
- Website: cdw.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win CDW Corporation’s business.
- Accenture — Digital Transformation & Consulting
- Unique edge: Global consulting scale & industry practices
- Evaluated by CEO & CSO for strategic roadmap
- IBM — Cloud & AI Services
- Unique edge: Enterprise hybrid cloud & AI expertise
- Evaluated by CSO for scalability and integration
- Deloitte — Technology & Advisory
- Unique edge: Deep industry domain expertise
- Evaluated by CFO & VP Ops for ROI and compliance
- Capgemini — IT Services & Solutions
- Unique edge: Agile delivery & partner ecosystem
- Evaluated by Dir. IT for implementation speed
✅ Do-Now Checklist
Connect with Mukesh Kumar on LinkedIn (link above)
Craft first-touch email/DM referencing this CDW Corporation sales trigger and send by EOD
Log next follow-up tasks in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Unified GTM orchestration platform❑
PROOF_METRIC = ❑30% faster launch cycles❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Mukesh
COMPANY = CDW Corporation
DEPT = Services & Solutions
SIZE = ≈ 500
BOTTLENECK = siloed GTM functions
EVENT = leadership change
DETAIL = Sona Chawla's retirement
PAIN = Scaling AI-powered services to deliver personalized experiences
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251028582078&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ 30% faster launch cycles
NEXT_SIZE = ≈ 2000
EMP_EST = ≈ 10,000
REV_EST = ≈ $20B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 500-person Services & Solutions
Mukesh—noticed your Services & Solutions team is ≈ 500.
That’s when siloed GTM functions slows growth.
We helped ≈ TBD fix this with Unified GTM orchestration platform.
Result: 30% faster launch cycles.
Quick call?
PS—next bottleneck hits ≈ 2000.
DM ≤45 words, TONE:
Saw your post about Sona Chawla's retirement — Scaling AI-powered services to deliver personalized experiences.
Unified GTM orchestration platform. 30% faster launch cycles. Quick chat?