Cenlar Sales Trigger Battle Card
Flash trigger on Cenlar’s growth move. Pitch CRM and automation to skyrocket pipeline and commission.
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🚀 Battle Card: Cenlar
Quick trigger:
👤 Decision Maker in the News
- Christina Boyle, Executive Advisor, Growth and Partnerships · 🔗 LinkedIn
💡 Why It Matters
- This Cenlar sales trigger shows a major ramp-up on growth and partnerships at scale. → Source
- Capitalize on this Cenlar sales trigger by highlighting scalable solutions for mortgage operations.
🎯 Core Pain Point
- Driving new mortgage subservicing partnerships
- Scaling technology platforms to handle millions of loans
- Optimizing client onboarding and retention
💰 What to Pitch
- Primary: Partnership Management CRM → Streamline partner onboarding and track KPIs
- Expansion: Marketing Automation Platform → Boost client engagement and retention with targeted campaigns
🗺️ Quick Context
- HQ: Ewing, NJ
- Employees: ≈ 1,200
- Rev: ≈ $250 M
- Website: cenlar.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Cenlar’s business.
- Black Knight — Mortgage Servicing Platform
- Unique edge: End-to-end servicing with real-time analytics
- Evaluated by COO & VP Ops for scalability
- Fiserv — Loan Servicing Solutions
- Unique edge: Deep banking integration and compliance tools
- Evaluated by CFO & Dir Finance for risk management
- CoreLogic — Mortgage Technology
- Unique edge: Proprietary property data and risk analytics
- Evaluated by CTO & VP Ops for data-driven insights
- ICE Mortgage Technology — Loan Origination & Servicing
- Unique edge: Seamless digital workflows and M&A support
- Evaluated by Head of Digital & IT for UX
- Sagent — Servicing Communications
- Unique edge: Omnichannel borrower communication platform
- Evaluated by CMO & Customer Experience teams
✅ Do-Now Checklist
Connect with Christina Boyle on LinkedIn (link above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch referencing this Cenlar sales trigger
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Partnership Management CRM to streamline partner onboarding❑
PROOF_METRIC = ❑Cut partner onboarding time by 30%❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Christina
COMPANY = Cenlar
DEPT = Growth and Partnerships
SIZE = ≈ 10
BOTTLENECK = Scaling technology platforms to handle millions of loans
EVENT = Appointment of Christina Boyle
DETAIL = Cenlar Names Christina Boyle Executive Advisor, Growth and Partnerships
PAIN = Difficulty scaling technology to manage millions of loans
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250820951461&div=41152219
SIM_CO = Roostify
WIN_METRIC = 40% faster loan processing
NEXT_SIZE = 30
EMP_EST = ≈ 1200
REV_EST = ≈ $250M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 10-person Growth and Partnerships
Christina—noticed your Growth and Partnerships team is ≈ 10.
That’s when Scaling technology platforms to handle millions of loans slows growth.
We helped Roostify fix this with Partnership Management CRM to streamline partner onboarding.
Result: 40% faster loan processing.
Quick call?
PS—next bottleneck hits ≈ 30.
DM ≤45 words, TONE:
Saw your post about Cenlar Names Christina Boyle Executive Advisor, Growth and Partnerships — Difficulty scaling technology to manage millions of loans.
Partnership Management CRM to streamline partner onboarding. Cut partner onboarding time by 30%.
Quick chat?