ChaosTrack Sales Trigger: New CEO & CTO Appointment

🚀 Battle Card: ChaosTrack

• David Troha, CEO · 🔗 [LinkedIn](https://www.linkedin.com/company/chaostrack/)

• Bringing on two cybersecurity veterans signals an aggressive push into AI-driven response and compliance—prime ChaosTrack sales trigger to pitch your automation demos. → Source

• Lack of autonomous incident response, forcing manual handoffs and delays

• Extended breach detection & remediation times, increasing risk and costs

• Primary: AI-powered incident response automation → Cut response time by 50%+

• Expansion: Simulation-to-Execution Pipeline for compliance → Ensure audit-ready posture continuously

• HQ: Palo Alto, CA

• Employees: ≈ 50

• Rev: ≈ $8 M

• Website: [chaostrack.com](https://chaostrack.com/)

🤼 Competitive Intel

• Splunk — SOAR / autonomous response
• Unique edge: Deep SIEM integration & high scalability
• Evaluated by CISO & VP Security for SIEM alignment

• Palo Alto Networks — XSOAR platform
• Unique edge: Unified prevention & response across stack
• Evaluated by CTO for firewall & endpoint integration

• IBM — Resilient SOAR
• Unique edge: Extensive playbook library & compliance workflows
• Evaluated by Chief Compliance Officer & IT Ops

• Swimlane — SOAR automation
• Unique edge: Low-code playbook builder for rapid customizations
• Evaluated by Director of SecOps for ease of use

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑an autonomous AI incident response platform❑
PROOF_METRIC  = ❑50% faster response times❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = David
COMPANY     = ChaosTrack
DEPT        = Incident Response
SIZE        = ≈ 50
BOTTLENECK  = manual incident response
EVENT       = Appointment of CEO & CTO
DETAIL      = Strengthens Leadership with Cybersecurity Veterans
PAIN        = Lack of autonomous incident response
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251007810262&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = 50% faster response times
NEXT_SIZE   = ≈ 100
EMP_EST     = ≈ 50
REV_EST     = ≈ $8M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 50-person Incident Response

David—noticed your Incident Response team is ≈ 50.

That’s when manual incident response slows growth.

We helped ≈ TBD fix this with an autonomous AI incident response platform.

Result: 50% faster response times.  
Quick call?

PS—next bottleneck hits ≈ 100.

DM ≤45 words, TONE:
Saw your post about Strengthens Leadership with Cybersecurity Veterans — Lack of autonomous incident response.  
an autonomous AI incident response platform. 50% faster response times.  
Quick chat?