Chelsea Lighting Sales Surge: Frank Capone Trigger

🚀 Battle Card: Chelsea Lighting

• Frank Capone, Senior Vice President of Sales · 🔗 LinkedIn

• This Chelsea Lighting sales trigger signals a major ramp-up in go-to-market muscle as they push national growth and deepen client relationships. → Source

• Scaling a specialized service model while expanding geographically

• Differentiating full-service lighting and controls in a competitive market

• Primary: CRM implementation (e.g., Salesforce) → Real-time pipeline visibility & deal acceleration

• Expansion: CPQ software → Faster, error-free quoting & improved margins

• HQ: New York, NY

• Employees: ≈ 150

• Rev: ≈ $100 M

• Website: chelsealighting.com

🤼 Competitive Intel

• AcuityBrands — Lighting & Controls
• Unique edge: Integrated product portfolio & strong brand
• Evaluated by SVP Sales for channel expansion

• Signify — Smart Lighting (formerly Philips)
• Unique edge: Advanced IoT lighting & global supply chain
• Evaluated by Ops & Dev for tech capabilities

• Lutron — Lighting Controls & Energy Management
• Unique edge: Best-in-class controls integration
• Evaluated by IT for system compatibility

• Eaton — Electrical & Lighting Solutions
• Unique edge: End-to-end electrical and lighting offerings
• Evaluated by Finance for cost efficiencies

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑Salesforce CRM implementation❑
PROOF_METRIC  = ❑20% increase in sales pipeline visibility❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Frank
COMPANY     = Chelsea Lighting
DEPT        = Sales
SIZE        = ≈ TBD
BOTTLENECK  = Scaling a specialized service model while expanding geographically
EVENT       = Frank Capone appointment as SVP Sales
DETAIL      = Frank Capone as Senior Vice President of Sales
PAIN        = Differentiating full-service lighting and controls in a competitive market
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251015321271&div=41152219
SIM_CO      = Gotham Lighting Supply
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 150
REV_EST     = ≈ $100 M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person Sales

Frank—noticed your Sales team is ≈ TBD.

That’s when Scaling a specialized service model while expanding geographically slows growth.

We helped Gotham Lighting Supply fix this with Salesforce CRM implementation.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about Frank Capone as Senior Vice President of Sales — Differentiating full-service lighting and controls in a competitive market.  
Salesforce CRM implementation. 20% increase in sales pipeline visibility.  
Quick chat?