City Brewing Battle Card: Debt Slash to Deal Close
City Brewing cut debt and boosted liquidity. Pitch working capital refinance & SCM optimization. Accelerate deal flow, hit quota, earn commission.
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🚀 Battle Card: City Brewing Company, LLC
Quick trigger:
👤 Decision Maker in the News
- David J. Colo, Board Member · 🔗 LinkedIn
- Derek Hopkins, Board Member · 🔗 LinkedIn
- George Parke, Board Member · 🔗 LinkedIn
- Michael Wartell, CFA, Board Member · 🔗 LinkedIn
💡 Why It Matters
- The deal slashes debt, boosts liquidity, and sets the stage for scalable, high-quality co-manufacturing growth. → Source
🎯 Core Pain Point
- Heavy debt load limiting reinvestment in capacity and innovation
- Complex multi-site supply chain needing tighter coordination
💰 What to Pitch
- Primary: Working Capital & Refinancing Solutions → Lower interest expense and free up cash for plant upgrades
- Expansion: Supply Chain Optimization Platform → Streamline cross-site production planning and reduce stockouts
🗺️ Quick Context
- HQ: La Crosse, WI
- Employees: ≈ 500
- Rev: ≈ $300 M
- Website: citybrewery.com
🤼 Competitive Intel
*Which other vendors you’ll probably face to win City Brewing Company, LLC’s business.*
- SAP — ERP / SCM
- Unique edge: Deep integration across finance and plant floor
- Evaluated by COO & VP Ops for global scale
- Oracle SCM Cloud — Cloud-based Supply Chain
- Unique edge: End-to-end visibility with AI forecasting
- Evaluated by Dir. Supply Chain for real-time analytics
- Blue Yonder — Demand & Inventory Planning
- Unique edge: ML-driven replenishment and order orchestration
- Evaluated by VP Logistics for SKU-level optimization
- Kinaxis — Supply Chain Planning
- Unique edge: Rapid scenario simulation and control tower view
- Evaluated by IT & Ops for agility in volatile markets
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above) and reference the City Brewing Company, LLC sales trigger in your first message
Generate email + DM with the Copy-My-Prompt block (Step 7) and weave in the City Brewing Company, LLC sales trigger
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑Working Capital & Refinancing Solutions❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = David
COMPANY = City Brewing Company, LLC
DEPT = Supply Chain
SIZE = ≈ TBD
BOTTLENECK = Complex multi-site supply chain needing tighter coordination
EVENT = Strategic Transaction Close
DETAIL = Closure of supportive lender transaction
PAIN = Complex multi-site supply chain needing tighter coordination
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250826668539&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 500
REV_EST = ≈ $300 M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Supply Chain
David—noticed your Supply Chain team is ≈ TBD.
That’s when Complex multi-site supply chain needing tighter coordination slows growth.
We helped ≈ TBD fix this with Working Capital & Refinancing Solutions.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Closure of supportive lender transaction — Complex multi-site supply chain needing tighter coordination.
Working Capital & Refinancing Solutions. ≈ TBD.
Quick chat?