Commission Alert: StrongDM’s New CISO Trigger
StrongDM taps cybersecurity leader Rinki Sethi to its board. Prime time to pitch real-time privileged access management. Fill your pipeline and close deals.
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🚀 Battle Card: StrongDM
Quick trigger:
This StrongDM sales trigger opens the door to pitching enhanced real-time privileged access solutions.
👤 Decision Maker in the News
- [Rinki Sethi](https://www.linkedin.com/in/rinkisethi/), Board of Directors, Independent Director · 🔗 [LinkedIn](https://www.linkedin.com/in/rinkisethi/)
💡 Why It Matters
- Bringing a top-tier cybersecurity leader onboard accelerates board-level security strategy as enterprises face rising privileged access threats. → [Source](http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250929137056&div=41152219)
🎯 Core Pain Point
- Lack of board-level security expertise to address emerging privileged access risks
- Need to scale real-time authorization enforcement across complex enterprise environments
💰 What to Pitch
- Primary: Real-time privileged access management platform → Ensure continuous enforcement and mitigate breaches
- Expansion: Compliance automation and reporting suite → Streamline audits and demonstrate governance
🗺️ Quick Context
- HQ: Palo Alto, CA
- Employees: ≈ 250
- Rev: ≈ $40 M
🤼 Competitive Intel
Which other vendors you’ll probably face to win StrongDM’s business.
- CyberArk — Privileged Access Management
- Unique edge: Market leader in vaulting & session isolation
- Evaluated by SecurityOps & IT leadership for maturity
- BeyondTrust — PAM & Least-Privilege
- Unique edge: Integrated endpoint privilege management
- Evaluated by CISO office for endpoint security integration
- Okta — Identity & Access Management
- Unique edge: Cloud-native SSO & adaptive MFA
- Evaluated by VP Ops for workforce identity use cases
- SailPoint — Identity Governance
- Unique edge: AI-driven access certifications
- Evaluated by Dir. Compliance for audit readiness
- Delinea — Privileged Access Management
- Unique edge: Blended on-prem & cloud PAM
- Evaluated by IT for hybrid environment support
✅ Do-Now Checklist
Connect with Rinki Sethi on LinkedIn (link above)
Reference the StrongDM sales trigger when crafting your outreach
Highlight real-time enforcement and compliance outcomes in openers
Schedule follow-ups in CRM (Day 2 & Day 8)
Next Step
Capitalize on this StrongDM sales trigger every day—never miss a board-level access opportunity.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑Real-time privileged access management platform❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Rinki
COMPANY = StrongDM
DEPT = Board of Directors
SIZE = ≈ TBD
BOTTLENECK = scaling secure access management
EVENT = Appoints Rinki Sethi to Board of Directors
DETAIL = appointment of Rinki Sethi as independent director
PAIN = need to scale real-time authorization enforcement
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250929137056&div=41152219
SIM_CO = CyberArk
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ 500
EMP_EST = ≈ 250
REV_EST = ≈ $40M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Board of Directors
Rinki—noticed your Board of Directors team is ≈ TBD.
That’s when scaling secure access management slows growth.
We helped CyberArk fix this with Real-time privileged access management platform.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ 500.
DM ≤45 words, TONE:
Saw your post about appointment of Rinki Sethi as independent director — need to scale real-time authorization enforcement.
Real-time privileged access management platform. ≈ TBD.
Quick chat?