Consortium Brand Partners CGO Hire – Sales Trigger

Consortium Brand Partners names Mike Jacobs as CGO. Fragmented multi-brand growth? Pitch unified marketing automation to streamline campaigns and close deals faster.

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🚀 Battle Card: Consortium Brand Partners

Quick trigger:
 
👤 Decision Maker in the News
 
💡 Why It Matters
  • This Consortium Brand Partners sales trigger underscores that elevated growth leadership demands a cohesive, data-driven marketing engine to scale a diverse brand portfolio. → Source
 
🎯 Core Pain Point
  • Fragmented growth strategies across a multi-brand portfolio
  • Low visibility into full-funnel performance marketing
 
💰 What to Pitch
  • Primary: Unified Marketing Automation Platform → Streamline campaigns and real-time optimization across all brands
  • Expansion: Customer Data Platform → Centralize customer insights for personalized outreach and acquisition
 
🗺️ Quick Context
  • HQ: New York, NY
  • Employees: ≈ 60
  • Rev: ≈ $50 M
 

🤼 Competitive Intel

Which other vendors you’ll probably face to win Consortium Brand Partners’s business.
 
  • Salesforce Marketing CloudMarketing Automation / CRM
    • Unique edge: native integration with Salesforce CRM
    • Evaluated by CGO & marketing team for scalability
  • HubSpotInbound Marketing / CRM
    • Unique edge: all-in-one growth platform for mid-market
    • Evaluated by Dir. Growth for ease of deployment
  • MarketoEngagement Marketing
    • Unique edge: advanced segmentation and nurture flows
    • Evaluated by performance leads for campaign sophistication
  • BrazeCustomer Engagement Platform
    • Unique edge: real-time cross-channel messaging
    • Evaluated by digital teams for personalization at scale
  • SegmentCustomer Data Infrastructure
    • Unique edge: unified customer profiles across brands
    • Evaluated by ops & analytics for data centralization
 

✅ Do-Now Checklist

Connect with all decision makers on LinkedIn (links above)
Use the Consortium Brand Partners sales trigger in your email subject to boost open rates
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
 

Next Step

Get intel like this daily—no fluff, all pipeline. Every Consortium Brand Partners sales trigger, direct to your inbox. Subscribe to NewsletterForLeads
 

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑our multi-brand marketing automation platform❑
PROOF_METRIC  = ❑30% lift in marketing ROI❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Mike
COMPANY     = Consortium Brand Partners
DEPT        = Growth
SIZE        = ≈6
BOTTLENECK  = Fragmented growth strategies across a multi-brand portfolio
EVENT       = Appoints Mike Jacobs as Chief Growth Officer & Operating Partner
DETAIL      = your appointment as Chief Growth Officer & Operating Partner
PAIN        = Low visibility into full-funnel performance marketing
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250820995056&div=41152219
SIM_CO      = Outdoor Voices
WIN_METRIC  = 30% increase in marketing ROI
NEXT_SIZE   = ≈12
EMP_EST     = ≈60
REV_EST     = ≈$50M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈6-person Growth

Mike—noticed your Growth team is ≈6.

That’s when Fragmented growth strategies across a multi-brand portfolio slows growth.

We helped Outdoor Voices fix this with our multi-brand marketing automation platform.

Result: 30% increase in marketing ROI.  
Quick call?

PS—next bottleneck hits ≈12.

DM ≤45 words, TONE:
Saw your post about your appointment as Chief Growth Officer & Operating Partner — Low visibility into full-funnel performance marketing.  
our multi-brand marketing automation platform. 30% lift in marketing ROI.  
Quick chat?

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