CoreTrust CEO Appointment Fuels eProcurement Pitch

🚀 Battle Card: CoreTrust

• James Hallock, Chief Executive Officer · 🔗 LinkedIn

• New leadership often resets priorities—this CoreTrust sales trigger signals a shift toward deeper digital procurement initiatives. → Source

• Rising indirect spend without centralized controls

• Lack of actionable supplier performance insights

• Primary: eProcurement integration → Streamlined spend management & member satisfaction

• Expansion: Advanced supplier analytics → Data-driven contract optimization

• HQ: Nashville, TN

• Employees: ≈ 120

• Rev: ≈ $15 M

• Website: coretrustpg.com

🤼 Competitive Intel

• Coupa — Procurement Suite
• Unique edge: Unified spend platform with real-time benchmarking
• Evaluated by VP Ops & CFO for ROI tracking

• SAP Ariba — Procurement / Supply Chain
• Unique edge: Seamless ERP integration and global supplier network
• Evaluated by CIO & Dir. Procurement for scalability

• Oracle Procurement Cloud — Procurement / ERP
• Unique edge: AI-driven procurement and contract management
• Evaluated by VP Ops & IT for automation capabilities

• Jaggaer — Source-to-Pay
• Unique edge: Industry-specific sourcing modules
• Evaluated by CPO & Supply Chain for category depth

• GEP SMART — Procurement Platform
• Unique edge: End-to-end procurement with KPI dashboards
• Evaluated by CFO & VP Sales for spend visibility

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑≈ TBD❑
OFFER_BRIEF   = ❑≈ TBD❑
PROOF_METRIC  = ❑≈ TBD❑
CTA_STYLE     = ❑≈ TBD❑
TONE          = ❑≈ TBD❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = James
COMPANY     = CoreTrust
DEPT        = Procurement
SIZE        = ≈ TBD
BOTTLENECK  = rising indirect spend without centralized controls
EVENT       = CEO Appointment
DETAIL      = your appointment as CEO
PAIN        = lack of actionable supplier performance insights
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251026849319&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 120
REV_EST     = ≈ $15 M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person Procurement

James—noticed your Procurement team is ≈ ≈ TBD.

That’s when rising indirect spend without centralized controls slows growth.

We helped ≈ TBD fix this with ≈ TBD.

Result: ≈ TBD.  
Want the 2-min recap?

PS—next bottleneck hits ≈ ≈ TBD.

DM ≤45 words, TONE:
Saw your post about your appointment as CEO — lack of actionable supplier performance insights.  
≈ TBD. ≈ TBD.  
Send case study?