Cosán Group Sales Alert: New COO Drives Virtual Care Scale
🔔 Susan Gilmartin named Cosán Group COO. Scale virtual care ops now, streamline patient engagement, boost your pipeline and close faster.
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🚀 Battle Card: Cosán Group
Quick trigger: Appointment of Susan Gilmartin as President and Chief Operating Officer (Sep 11, 2025)
👤 Decision Maker in the News
- Susan Gilmartin, President and Chief Operating Officer · 🔗 LinkedIn
💡 Why It Matters
- This Cosán Group sales trigger signals a push to scale virtual care ops and tighten patient engagement. → Source
🎯 Core Pain Point
- Fragmented patient engagement between visits
- Difficulty scaling home-based virtual care operations
💰 What to Pitch
- Primary: Virtual care operations platform → Streamlined patient engagement and care continuity
- Expansion: AI-powered automation modules → Reduced manual workload and improved follow-up compliance
🗺️ Quick Context
- HQ: Cleveland, OH
- Employees: ≈ 200
- Rev: ≈ $50 M
- Website: cosangroup.com
Leverage the Cosán Group sales trigger to align your outreach with their growth phase.
🤼 Competitive Intel
Vendors to watch when pursuing this Cosán Group sales trigger.
Sales Enablement
- Salesforce — CRM & sales automation
- Unique edge: Deep integration with healthcare ecosystems
- HubSpot — Inbound sales & marketing
- Unique edge: Lower cost of entry for mid-market teams
- Outreach — Sales engagement platform
- Unique edge: AI-driven cadence optimization
- Gong — Conversation analytics
- Unique edge: Real-time coaching insights
Ops & Supply Chain
- SAP — ERP & supply chain management
- Unique edge: Global scale and compliance modules
- Oracle NetSuite — Cloud ERP
- Unique edge: Rapid deployment for growth firms
- Infor — Industry-specific operations suites
- Unique edge: Modular design for healthcare workflows
- Kinaxis — Supply chain planning
- Unique edge: Real-time scenario simulation
✅ Do-Now Checklist
Connect with Susan Gilmartin on LinkedIn (link above)
Draft first-touch email & DM referencing this Cosán Group sales trigger
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
When you see a Cosán Group sales trigger, act fast—no fluff, all pipeline.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑virtual care operations platform❑
PROOF_METRIC = ❑≈ 25% reduction in manual workload❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Susan
COMPANY = Cosán Group
DEPT = Operations
SIZE = ≈ TBD
BOTTLENECK = difficulty scaling home-based virtual care operations
EVENT = appointment of Susan Gilmartin as President and COO
DETAIL = her appointment press release
PAIN = fragmented patient engagement between visits
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250911651504&div=41152219
SIM_CO = CareBridge Health
WIN_METRIC = ≈ 30% boost in patient follow-up adherence
NEXT_SIZE = ≈ 100
EMP_EST = ≈ 200
REV_EST = ≈ $50M
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TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Operations
Susan—noticed your Operations team is ≈ TBD.
That’s when difficulty scaling home-based virtual care operations slows growth.
We helped CareBridge Health fix this with virtual care operations platform.
Result: ≈ 30% boost in patient follow-up adherence.
Quick call?
PS—next bottleneck hits ≈ 100.
DM ≤45 words, TONE:
Saw your post about her appointment press release — fragmented patient engagement between visits.
virtual care operations platform. ≈ 25% reduction in manual workload.
Quick chat?