Deal Flow Alert: Cotiviti CRO Hire
Robert Kopanic steps in as Cotiviti’s new CRO. Pitch payment integrity and interoperability to boost pipeline and commission.
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🚀 Battle Card: Cotiviti
Quick trigger:
This Cotiviti sales trigger spotlights leadership change to drive revenue strategy.
👤 Decision Maker in the News
- Robert Kopanic, Chief Revenue Officer · 🔗 LinkedIn
💡 Why It Matters
- After acquiring Edifecs, they’re expanding automation and interoperability to better connect payers and providers, tackling rising medical and administrative cost pressures. → Source
🎯 Core Pain Point
- Data fragmentation between payers and providers
- High medical and administrative cost pressures
💰 What to Pitch
- Primary: Payment Integrity services → Improve claims accuracy and recover lost revenue
- Expansion: Interoperability solutions → Automate data exchange and reduce administrative waste
🗺️ Quick Context
- HQ: Salt Lake City, UT
- Employees: ≈ 2,500
- Rev: ≈ $700 M
- Website: https://www.cotiviti.com/
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Cotiviti’s business.*
- Optum — Healthcare Data Analytics
- Unique edge: Integrated payer-provider network
- Evaluated by CRO & VP Sales for scale
- Change Healthcare — Revenue Cycle Management
- Unique edge: Broad claims processing network
- Evaluated by Head of Client Engagement for ecosystem reach
- Health Catalyst — Analytics & Insights
- Unique edge: Pre-built healthcare data models
- Evaluated by VP of Analytics for speedy deployment
- Innovaccer — Interoperability Platform
- Unique edge: No-code data orchestration
- Evaluated by CIO for integration flexibility
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM referencing this Cotiviti sales trigger and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Payment Integrity services❑
PROOF_METRIC = ❑Recovered $3M in claims❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Robert
COMPANY = Cotiviti
DEPT = Sales
SIZE = ≈200
BOTTLENECK = data fragmentation between payers and providers
EVENT = acquisition of Edifecs
DETAIL = acquisition of Edifecs
PAIN = rising medical and administrative cost pressures
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250814452253&div=41152219
SIM_CO = Optum
WIN_METRIC = 25% reduction in administrative costs
NEXT_SIZE = ≈300
EMP_EST = ≈2,500
REV_EST = ≈$700M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈200-person Sales
Robert—noticed your Sales team is ≈200.
That’s when data fragmentation between payers and providers slows growth.
We helped Optum fix this with Payment Integrity services.
Result: 25% reduction in administrative costs.
Quick call?
PS—next bottleneck hits ≈300.
DM ≤45 words, TONE:
Saw your post about acquisition of Edifecs — rising medical and administrative cost pressures.
Payment Integrity services. Recovered $3M in claims. Quick chat?