Coty Inc. Sales Trigger: Fragrance Scale & Beauty Review

🚀 Battle Card: Coty Inc.

• Gordon von Bretten, President of Consumer Beauty · 🔗 [LinkedIn](https://www.linkedin.com/company/coty/)

• Integrating prestige and mass fragrance under a single operating model unlocks scale in R&D, manufacturing, and distribution → Source

• Fragmented operations between Prestige and Mass Fragrance hinder scale and profitability

• Underperforming Consumer Beauty business needs a clear strategic path to maximize value

• Primary: Supply Chain Integration Solution → Accelerated time-to-market and cost synergies

• Expansion: Strategic Portfolio Consulting → Data-driven divestiture and growth strategy

• HQ: New York, NY

• Employees: ≈ 20,000

• Rev: ≈ $4.2 B

• Website: [coty.com](https://www.coty.com/)

🤼 Competitive Intel

• Adobe — Digital Experience Suite
• Unique edge: End-to-end content personalization
• Evaluated by CMO & Dir. Marketing for seamless campaign orchestration

• Salesforce — CRM & Marketing Cloud
• Unique edge: Unified customer 360 and automation
• Evaluated by VP Marketing & IT for integration speed

• HubSpot — Inbound Marketing Platform
• Unique edge: All-in-one lead gen and nurturing
• Evaluated by Dir. Demand Gen & Marketing Ops for ease of use

• Sprinklr — Social & Experience Management
• Unique edge: Enterprise social listening at scale
• Evaluated by Social Media Manager & CMO for brand monitoring

• Atlassian — Project & Issue Tracking
• Unique edge: Flexible agile workflows
• Evaluated by VP Product & IT for collaboration efficiency

• Aha! — Product Roadmapping
• Unique edge: Strategic planning with impact metrics
• Evaluated by Dir. Product & PMO for roadmap visibility

• Productboard — Product Management Platform
• Unique edge: Unified customer feedback loop
• Evaluated by Head of Product for data-driven prioritization

• GitHub — Code Collaboration
• Unique edge: Integrated CI/CD pipelines
• Evaluated by Eng. Manager & CTO for DevOps maturity

• SAP — ERP / SCM
• Unique edge: Enterprise-grade global support
• Evaluated by COO & VP Ops for roadmap depth

• Oracle — SCM Cloud
• Unique edge: End-to-end logistics integration
• Evaluated by VP Supply Chain & Finance for real-time visibility

• Kinaxis — Supply Chain Planning
• Unique edge: Concurrent planning engine
• Evaluated by Dir. Planning & COO for responsiveness

• Blue Yonder — Logistics Optimization
• Unique edge: AI-driven fulfillment
• Evaluated by VP Ops & IT for automation potential

• Workday — Financial Management
• Unique edge: Unified HCM + Finance suite
• Evaluated by CFO & Dir. FP&A for forecasting accuracy

• Oracle — ERP Cloud Financials
• Unique edge: Scalable GL and reporting
• Evaluated by VP Finance for compliance controls

• BlackLine — Accounting Automation
• Unique edge: Continuous close workflows
• Evaluated by Controller & Finance Ops for audit readiness

• Coupa — Spend Management
• Unique edge: Real-time procurement insights
• Evaluated by VP Procurement & CFO for cost savings

• Workday HCM — HR Suite
• Unique edge: Global payroll and talent analytics
• Evaluated by CHRO & Dir. HR Ops for unified data

• ADP — Payroll & HR
• Unique edge: End-to-end payroll compliance
• Evaluated by VP HR & Finance for reliability

• BambooHR — HRIS for Mid-Market
• Unique edge: Easy onboarding and reporting
• Evaluated by HR Manager & COO for user adoption

• Cornerstone — Talent Management
• Unique edge: Learning and performance in one
• Evaluated by Head of Talent & CHRO for engagement

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑Supply Chain Integration Solution❑
PROOF_METRIC  = ❑15% cost reduction❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Gordon
COMPANY     = Coty Inc.
DEPT        = Consumer Beauty
SIZE        = ≈ TBD
BOTTLENECK  = fragmented operations between Prestige and Mass Fragrance
EVENT       = strategic review launch
DETAIL      = launch of strategic review
PAIN        = fragmented operations hindering scale and profitability
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250929276617&div=41152219
SIM_CO      = Estée Lauder
WIN_METRIC  = 15% cost reduction
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 20,000
REV_EST     = ≈ $4.2 B

────────────────────────
TASK FOR CHATGPT
────────────────────────
Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person Consumer Beauty

Gordon—noticed your Consumer Beauty team is ≈ TBD.  
That’s when fragmented operations between Prestige and Mass Fragrance slow growth.  
We helped Estée Lauder fix this with Supply Chain Integration Solution.  
Result: 15% cost reduction.  
Quick call?  

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about launch of strategic review — fragmented operations hindering scale and profitability.  
Supply Chain Integration Solution. 15% cost reduction. Quick chat?