Battle Card: Creativ Company – PR Automation Sales Trigger

🚀 Battle Card: Creativ Company

• Christina Lockwood, Director of Communications · 🔗 [LinkedIn](https://www.linkedin.com/company/creativcompany/)

• This Creativ Company sales trigger highlights demand for automated PR platforms that translate complex AI insights into compelling narratives. → Source

• Lack of scalable storytelling tools to convert machine-generated insights into press-worthy narratives

• Manual PR workflows limiting speed and coverage across media, ad, and tech sectors

• Primary: PR Automation Platform → Accelerate press release creation and distribution, boosting coverage on top-tier outlets

• Expansion: Media Monitoring & Analytics Solution → Deliver real-time insights on campaign performance, aligning PR with business goals

• HQ: Los Angeles, CA

• Employees: ≈ 50

• Rev: ≈ $10 M

• Website: [creativ.com](https://creativ.com)

🤼 Competitive Intel

• Cision — PR / Media Intelligence
• Unique edge: Vast global media contact database
• Evaluated by Dir. of Communications for targeting precision

• Meltwater — Media Monitoring / Insights
• Unique edge: AI-driven sentiment analysis
• Evaluated by Comm & Marketing teams for real-time analytics

• Business Wire — Press Release Distribution
• Unique edge: Global distribution network
• Evaluated by Communications for reach and credibility

• PR Newswire — Press Release Distribution
• Unique edge: Targeted industry and regional feeds
• Evaluated by PR leads for segmentation

• Muck Rack — Media Relations Platform
• Unique edge: Journalist outreach management
• Evaluated by PR team for engagement tracking

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑PR Automation Platform❑
PROOF_METRIC  = ❑50% faster release creation❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Christina
COMPANY     = Creativ Company
DEPT        = Communications
SIZE        = ≈ 50
BOTTLENECK  = ≈ manual PR workflows
EVENT       = Named Communications and PR Lead
DETAIL      = Growing Advertising, Media, and Tech Roster
PAIN        = translating complex AI insights into narratives
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250923626736&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ 2× faster PR cycles
NEXT_SIZE   = ≈ 100
EMP_EST     = ≈ 50
REV_EST     = ≈ $10M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 50-person Communications

Christina—noticed your Communications team is ≈ 50.

That’s when ≈ manual PR workflows slows growth.

We helped ≈ TBD fix this with PR Automation Platform.

Result: ≈ 2× faster PR cycles.  
<<CTA_STYLE=="quick_call" ? "Quick call?" : "Want the 2-min recap?">>

PS—next bottleneck hits ≈ 100.

DM ≤45 words, TONE:
Saw your post about Growing Advertising, Media, and Tech Roster — translating complex AI insights into narratives.  
PR Automation Platform. 50% faster release creation.  
<<CTA_STYLE=="quick_call" ? "Quick chat?" : "Send case study?" >>