Battle Card: Creativ Company – PR Automation Sales Trigger
Hit your quota: pitch PR automation to Christina Lockwood at Creativ Company. Automate releases, boost coverage, close faster 💰
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🚀 Battle Card: Creativ Company
Quick trigger:
Use this Creativ Company sales trigger to power your next PR outreach.
👤 Decision Maker in the News
- Christina Lockwood, Director of Communications · 🔗 [LinkedIn](https://www.linkedin.com/company/creativcompany/)
💡 Why It Matters
- This Creativ Company sales trigger highlights demand for automated PR platforms that translate complex AI insights into compelling narratives. → Source
🎯 Core Pain Point
- Lack of scalable storytelling tools to convert machine-generated insights into press-worthy narratives
- Manual PR workflows limiting speed and coverage across media, ad, and tech sectors
💰 What to Pitch
- Primary: PR Automation Platform → Accelerate press release creation and distribution, boosting coverage on top-tier outlets
- Expansion: Media Monitoring & Analytics Solution → Deliver real-time insights on campaign performance, aligning PR with business goals
🗺️ Quick Context
- HQ: Los Angeles, CA
- Employees: ≈ 50
- Rev: ≈ $10 M
- Website: [creativ.com](https://creativ.com)
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Creativ Company’s business.*
- Cision — PR / Media Intelligence
- Unique edge: Vast global media contact database
- Evaluated by Dir. of Communications for targeting precision
- Meltwater — Media Monitoring / Insights
- Unique edge: AI-driven sentiment analysis
- Evaluated by Comm & Marketing teams for real-time analytics
- Business Wire — Press Release Distribution
- Unique edge: Global distribution network
- Evaluated by Communications for reach and credibility
- PR Newswire — Press Release Distribution
- Unique edge: Targeted industry and regional feeds
- Evaluated by PR leads for segmentation
- Muck Rack — Media Relations Platform
- Unique edge: Journalist outreach management
- Evaluated by PR team for engagement tracking
✅ Do-Now Checklist
Connect with Christina Lockwood on LinkedIn
Generate email + DM with the Copy-My-Prompt block referencing this Creativ Company sales trigger and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑PR Automation Platform❑
PROOF_METRIC = ❑50% faster release creation❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Christina
COMPANY = Creativ Company
DEPT = Communications
SIZE = ≈ 50
BOTTLENECK = ≈ manual PR workflows
EVENT = Named Communications and PR Lead
DETAIL = Growing Advertising, Media, and Tech Roster
PAIN = translating complex AI insights into narratives
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250923626736&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ 2× faster PR cycles
NEXT_SIZE = ≈ 100
EMP_EST = ≈ 50
REV_EST = ≈ $10M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 50-person Communications
Christina—noticed your Communications team is ≈ 50.
That’s when ≈ manual PR workflows slows growth.
We helped ≈ TBD fix this with PR Automation Platform.
Result: ≈ 2× faster PR cycles.
<<CTA_STYLE=="quick_call" ? "Quick call?" : "Want the 2-min recap?">>
PS—next bottleneck hits ≈ 100.
DM ≤45 words, TONE:
Saw your post about Growing Advertising, Media, and Tech Roster — translating complex AI insights into narratives.
PR Automation Platform. 50% faster release creation.
<<CTA_STYLE=="quick_call" ? "Quick chat?" : "Send case study?" >>