CSI HRIS Sales Trigger
Chief People Officer Roxanne Martinez is doubling down on culture at CSI. Pitch a modern HRIS and engagement platform to drive pipeline and hit quota. Next touch: LinkedIn invite.
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🚀 Battle Card: CSI
Quick trigger:
👤 Decision Maker in the News
- Roxanne Martinez, Chief People Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/computer-services-inc-/)
💡 Why It Matters
- This CSI sales trigger underscores a major HR transformation moment—leadership is doubling down on culture and talent to fuel growth. → Source
🎯 Core Pain Point
- Scaling talent acquisition and retention rapidly amid multiple acquisitions
- Sustaining high employee engagement and culture through fast growth
💰 What to Pitch
- Primary: Modern HRIS implementation → streamlined hiring & onboarding
- Expansion: Employee engagement platform → boosted retention & morale
🗺️ Quick Context
- HQ: Paducah, KY
- Employees: ≈ 1,200
- Rev: ≈ $200 M
This CSI sales trigger is your cue to dive into HR tech spend at CSI.
🤼 Competitive Intel
Which other vendors you’ll probably face to win CSI’s business.
- Workday — HRIS / Talent Management
- Unique edge: AI-driven talent insights
- Evaluated by CHRO & CFO for analytics depth
- SAP SuccessFactors — HRIS / Collaboration
- Unique edge: Global module integration
- Evaluated by CTO & HR Ops for seamless rollout
- Oracle HCM Cloud — HRIS / Workforce Management
- Unique edge: Enterprise scalability
- Evaluated by VP HR & IT for customization
✅ Do-Now Checklist
Connect with Roxanne Martinez on LinkedIn (link above)
Draft first-touch email + DM referencing this CSI sales trigger
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑ ❑
OFFER_BRIEF = ❑modern HRIS implementation to streamline hiring & onboarding❑
PROOF_METRIC = ❑≈20% reduction in time-to-hire❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Roxanne
COMPANY = CSI
DEPT = People
SIZE = ≈8
BOTTLENECK = scaling talent acquisition and retention
EVENT = CP Officer Named ALX100 Honoree
DETAIL = ALX100 Honoree recognition
PAIN = scaling talent acquisition and retention
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250923899474&div=41152219
SIM_CO = ≈TBD
WIN_METRIC = ≈TBD
NEXT_SIZE = ≈TBD
EMP_EST = ≈1200
REV_EST = ≈$200M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈8-person People
Roxanne—noticed your People team is ≈8.
That’s when scaling talent acquisition and retention slows growth.
We helped ≈TBD fix this with modern HRIS implementation to streamline hiring & onboarding.
Result: ≈TBD.
Quick call?
PS—next bottleneck hits ≈TBD.
DM ≤45 words, TONE:
Saw your post about ALX100 Honoree recognition — scaling talent acquisition and retention.
modern HRIS implementation to streamline hiring & onboarding. ≈20% reduction in time-to-hire.
Quick chat?