CSI HRIS Sales Trigger

Chief People Officer Roxanne Martinez is doubling down on culture at CSI. Pitch a modern HRIS and engagement platform to drive pipeline and hit quota. Next touch: LinkedIn invite.

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Do not index

๐Ÿš€ Battle Card: CSI

Quick trigger:
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๐Ÿ‘ค Decision Maker in the News
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๐Ÿ’ก Why It Matters
  • This CSI sales trigger underscores a major HR transformation momentโ€”leadership is doubling down on culture and talent to fuel growth. โ†’ Source
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๐ŸŽฏ Core Pain Point
  • Scaling talent acquisition and retention rapidly amid multiple acquisitions
  • Sustaining high employee engagement and culture through fast growth
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๐Ÿ’ฐ What to Pitch
  • Primary: Modern HRIS implementation โ†’ streamlined hiring & onboarding
  • Expansion: Employee engagement platform โ†’ boosted retention & morale
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๐Ÿ—บ๏ธ Quick Context
  • HQ: Paducah, KY
  • Employees: โ‰ˆ 1,200
  • Rev: โ‰ˆ $200 M
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This CSI sales trigger is your cue to dive into HR tech spend at CSI.
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๐Ÿคผ Competitive Intel

Which other vendors youโ€™ll probably face to win CSIโ€™s business.
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  • Workday โ€” HRIS / Talent Management
    • Unique edge: AI-driven talent insights
    • Evaluated by CHRO & CFO for analytics depth
  • SAP SuccessFactors โ€” HRIS / Collaboration
    • Unique edge: Global module integration
    • Evaluated by CTO & HR Ops for seamless rollout
  • Oracle HCM Cloud โ€” HRIS / Workforce Management
    • Unique edge: Enterprise scalability
    • Evaluated by VP HR & IT for customization
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โœ… Do-Now Checklist

Connect with Roxanne Martinez on LinkedIn (link above)
Draft first-touch email + DM referencing this CSI sales trigger
Schedule follow-ups in CRM (Day 3 & Day 10)
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Next Step

Donโ€™t miss the next CSI sales triggerโ€”get daily, no-fluff intel. Subscribe to NewsletterForLeads
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๐Ÿง  Copy My Prompt for Personalized Cold Outreach

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โœ๏ธ YOUR COMPANY
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OUR_COMPANY   = โ‘      โ‘
OFFER_BRIEF   = โ‘modern HRIS implementation to streamline hiring & onboardingโ‘
PROOF_METRIC  = โ‘โ‰ˆ20% reduction in time-to-hireโ‘
CTA_STYLE     = โ‘quick_callโ‘
TONE          = โ‘friendlyโ‘

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
๐Ÿ“Œ TARGET COMPANY
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NAME        = Roxanne
COMPANY     = CSI
DEPT        = People
SIZE        = โ‰ˆ8
BOTTLENECK  = scaling talent acquisition and retention
EVENT       = CP Officer Named ALX100 Honoree
DETAIL      = ALX100 Honoree recognition
PAIN        = scaling talent acquisition and retention
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250923899474&div=41152219
SIM_CO      = โ‰ˆTBD
WIN_METRIC  = โ‰ˆTBD
NEXT_SIZE   = โ‰ˆTBD
EMP_EST     = โ‰ˆ1200
REV_EST     = โ‰ˆ$200M

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
TASK FOR CHATGPT
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Role: โ€œNewsletterForLeads SDR-Assistโ€.

Validate any โ‰ˆ guesses via SRC.

EMAIL  (keep breaks):
Subject: โ‰ˆ8-person People

Roxanneโ€”noticed your People team is โ‰ˆ8.

Thatโ€™s when scaling talent acquisition and retention slows growth.

We helped โ‰ˆTBD fix this with modern HRIS implementation to streamline hiring & onboarding.

Result: โ‰ˆTBD.  
Quick call?

PSโ€”next bottleneck hits โ‰ˆTBD.

DM โ‰ค45 words, TONE:
Saw your post about ALX100 Honoree recognition โ€” scaling talent acquisition and retention.  
modern HRIS implementation to streamline hiring & onboarding. โ‰ˆ20% reduction in time-to-hire.  
Quick chat?

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