Trigger Alert: CyberArk’s New Trust Officer
Omer Grossman named Chief Trust Officer at CyberArk. This sparks a fresh identity security sales trigger. Use it to boost your pipeline and commission. Dial now. Next touch wins.
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🚀 Battle Card: CyberArk
Quick trigger:
👤 Decision Maker in the News
- Omer Grossman, Chief Trust Officer and Head of CYBR Unit · 🔗 LinkedIn
💡 Why It Matters
- New trust-oriented role marks a CyberArk sales trigger for identity security expansions. → Source
🎯 Core Pain Point
- Fragmented identity management silos hindering unified trust across partners and customers
- Lack of strategic advisory and thought leadership delaying digital transformation initiatives
💰 What to Pitch
- Primary: CyberArk Identity Security Platform → Enforce zero trust and least privilege to reduce breach risk (Use this CyberArk sales trigger to propose proactive identity controls)
- Expansion: CYBR Unit Advisory Services → Strengthen customer trust and guide digital transformation
🗺️ Quick Context
- HQ: Newton, MA / Petach Tikva, Israel
- Employees: ≈ 2,200
- Rev: ≈ $600M
- Website: cyberark.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win CyberArk’s business.
- Okta — Identity / Access Management
- Unique edge: Cloud-native SSO & MFA
- Evaluated by CISO for rapid user adoption
- Ping Identity — IAM / SSO
- Unique edge: AI-driven risk-based authentication
- Evaluated by VP Engineering for integration flexibility
- BeyondTrust — PAM / Privileged Access
- Unique edge: Deep privilege management for hybrid infra
- Evaluated by VP Ops for security hardening
- One Identity — IAM / PAM
- Unique edge: Unified identity governance & PAM
- Evaluated by Dir. Security for cost control
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Reference the CyberArk sales trigger in your first outreach message
Generate email + DM with the Copy-My-Prompt block and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Get CyberArk sales trigger intel like this daily—no fluff, all pipeline.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑≈ TBD❑
OFFER_BRIEF = ❑≈ TBD❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Omer
COMPANY = CyberArk
DEPT = CYBR Unit
SIZE = ≈ TBD
BOTTLENECK = fragmented identity management silos
EVENT = Names Omer Grossman Chief Trust Officer and Head of CYBR Unit
DETAIL = Chief Trust Officer and Head of CYBR Unit
PAIN = Fragmented identity management silos hindering unified trust across partners and customers
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250915200906&div=41152219
SIM_CO = Optiv
WIN_METRIC = deployed in under 30 days
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 2200
REV_EST = ≈ $600M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person CYBR Unit
Omer—noticed your CYBR Unit team is ≈ TBD.
That’s when fragmented identity management silos slows growth.
We helped Optiv fix this with ≈ TBD.
Result: deployed in under 30 days.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Chief Trust Officer and Head of CYBR Unit — Fragmented identity management silos hindering unified trust across partners and customers.
≈ TBD. ≈ TBD.
Quick chat?