Deal Flow Alert: AIG Leadership Shakeup
New North America Commercial team at AIG. Pitch onboarding portals and engagement analytics. Fill your pipeline. Close commission-driving deals.
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🚀 Battle Card: American International Group, Inc. (AIG)
Quick trigger:
👤 Decision Maker in the News
- Allison Cooper, Co-President, Retail, North America Commercial · 🔗 [LinkedIn](https://www.linkedin.com/company/aig/)
- Barbara Luck, Co-President, Retail, North America Commercial · 🔗 [LinkedIn](https://www.linkedin.com/company/aig/)
- Lou Levinson, President, Wholesale, North America Commercial · 🔗 [LinkedIn](https://www.linkedin.com/company/aig/)
💡 Why It Matters
- Leadership shuffle in North America Commercial impacts distribution and retention strategies, creating urgency for executive alignment. → Source
- This American International Group, Inc. sales trigger opens doors for leadership-focused solutions.
🎯 Core Pain Point
- Sustaining high client retention during leadership transition
- Ensuring seamless distribution strategy across retail and wholesale
💰 What to Pitch
- Primary: Executive Onboarding Portal → Accelerated team alignment
- Expansion: Client Engagement Analytics → Maintain retention and growth
- Leverage this American International Group, Inc. sales trigger to position your solutions.
🗺️ Quick Context
- HQ: New York, NY
- Employees: ≈ 49,000
- Rev: ≈ $50 B
- Website: [aig.com](https://www.aig.com)
🤼 Competitive Intel
Which other vendors you’ll probably face to win American International Group, Inc.’s business.
- Marsh & McLennan (mmc.com) — Insurance Brokerage
- Unique edge: Global risk advisory and consulting
- Evaluated by COO & Head of Risk for breadth of services
- Aon (aon.com) — Insurance Brokerage
- Unique edge: Data-driven analytics platform
- Evaluated by VP of Analytics & CFO for tech integration
- Willis Towers Watson (wtwco.com) — Insurance Brokerage
- Unique edge: Customizable employee benefits solution
- Evaluated by HR & Benefits Heads for employee risk cover
- Gallagher (ajg.com) — Insurance Brokerage
- Unique edge: Mid-market specialization with local teams
- Evaluated by Dir. Ops for regional support
✅ Do-Now Checklist
Connect with Allison, Barbara & Lou on LinkedIn (links above)
Draft email + DM referencing this American International Group, Inc. sales trigger and your onboarding solution
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Executive Onboarding Portal❑
PROOF_METRIC = ❑20% increase in client retention❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Allison
COMPANY = American International Group, Inc. (AIG)
DEPT = North America Commercial Insurance
SIZE = ≈ 200
BOTTLENECK = client attrition
EVENT = Leadership transition
DETAIL = Announced new NA Commercial leadership team
PAIN = risk of client attrition
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251003888670&div=41152219
SIM_CO = Marsh & McLennan
WIN_METRIC = 20% increase in client retention
NEXT_SIZE = ≈ 500
EMP_EST = ≈ 49,000
REV_EST = ≈ $50 B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 200-person North America Commercial Insurance
Allison—noticed your North America Commercial Insurance team is ≈ 200.
That’s when client attrition slows growth.
We helped Marsh & McLennan fix this with Executive Onboarding Portal.
Result: 20% increase in client retention.
Quick call?
PS—next bottleneck hits ≈ 500.
DM ≤45 words, TONE:
Saw your post about Announced new NA Commercial leadership team — risk of client attrition.
Executive Onboarding Portal. 20% increase in client retention.
Quick chat?