Deal Flow Alert: Crescent Capital’s Sun Life GP Financing

🚀 Battle Card: Crescent Capital Group LP

• Gregory Hardiman, Managing Director, GP-LP Solutions

• Tom Glover, Managing Director, GP-LP Solutions

• This Crescent Capital Group LP sales trigger signals an aggressive push into GP financing for middle-market sponsors, creating a prime window to pitch fund finance solutions. → Source

• Sponsors lack flexible, non-dilutive growth capital tailored to their deal pipeline.

• Complex fund financing needs demand institutional scale and proven underwriting.

• Primary: Private Credit Fund Finance Platform → Deliver flexible GP financing solutions fast (Crescent Capital Group LP sales trigger)

• Expansion: Sponsor Relationship & Structuring Services → Build deeper, recurring GP partnerships

• HQ: Los Angeles, CA & New York, NY

• Employees: ≈ 230

• Rev: ≈ $120 M

• Website: https://www.crescentcap.com/

🤼 Competitive Intel

• 17Capital (17capital.com) — GP Fund Finance
• Unique edge: Specialized GP financing track record
• Evaluated by Managing Directors for bespoke deal structuring

• BC Partners Credit (bcpartners.com) — NAV & GP Financing
• Unique edge: Deep NAV financing expertise
• Evaluated by GP-LP teams for historical deal volumes

• Investec (investec.com) — Fund Finance
• Unique edge: Integrated fund banking platform
• Evaluated by CFOs for competitive pricing

• Ares Management (aresmgmt.com) — Private Credit
• Unique edge: Broad balance sheet capacity
• Evaluated by Treasurer & Head of Ops for scale

• Goldman Sachs (goldmansachs.com) — Fund & GP Finance
• Unique edge: Global capabilities & capital markets access
• Evaluated by Board & CFO for full-service scope

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑Acme Finance❑
OFFER_BRIEF   = ❑Flexible GP financing platform❑
PROOF_METRIC  = ❑$4B in bespoke financings❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Gregory
COMPANY     = Crescent Capital Group LP
DEPT        = GP-LP Solutions
SIZE        = ≈ TBD
BOTTLENECK  = lack of flexible, non-dilutive growth capital
EVENT       = Launch of GP Financing Solutions
DETAIL      = partnership with Sun Life for financing solutions
PAIN        = sponsors lack flexible, non-dilutive growth capital tailored to their deal pipeline
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250814852779&div=41152219
SIM_CO      = 17Capital
WIN_METRIC  = $4B in bespoke financings
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 230
REV_EST     = ≈ $120M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person GP-LP Solutions

Gregory—noticed your GP-LP Solutions team is ≈ TBD.

That’s when lack of flexible, non-dilutive growth capital slows growth.

We helped 17Capital fix this with Flexible GP financing platform.

Result: $4B in bespoke financings.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about partnership with Sun Life for financing solutions — sponsors lack flexible, non-dilutive growth capital tailored to their deal pipeline.  
Flexible GP financing platform. $4B in bespoke financings.  
Quick chat?