Deal Flow Alert: Smartsheet CISO

🚀 Battle Card: Smartsheet

• Ravi Soin, Chief Information Security Officer

• As a Smartsheet sales trigger, appointing a seasoned security veteran to lead global IT and cybersecurity strategy signals ramped-up investments in secure, AI-driven work management → Source

• Integrating robust cybersecurity across AI-powered workflows

• Ensuring enterprise-scale data privacy and compliance

• Primary: Unified Security Posture Management → continuous threat visibility and accelerated incident response

• Expansion: Data Privacy Automation Suite → automated compliance across global regulations

• HQ: Bellevue, WA

• Employees: 3,000

• Rev: ≈ $600 M

• Website: smartsheet.com

🤼 Competitive Intel

• Palo Alto Networks — Network Security / Zero Trust
• Unique edge: Industry-leading firewall and microsegmentation
• Evaluated by CISO & IT Sec for scalable NGFW roadmap

• CrowdStrike — Endpoint Detection & Response
• Unique edge: Cloud-native EDR with threat intelligence
• Evaluated by SOC & security ops for rapid incident response

• Splunk — SIEM / SOAR
• Unique edge: Real-time log analytics and automation
• Evaluated by security analysts for event correlation depth

• Darktrace — AI-driven threat detection
• Unique edge: Autonomous response via machine learning
• Evaluated by CISO for AI-native anomaly detection

• Zscaler — SASE / Secure Web Gateway
• Unique edge: Global cloud-native secure access
• Evaluated by network & security teams for zero trust networking

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑Unified Security Posture Management❑
PROOF_METRIC  = ❑30% faster detection❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Ravi
COMPANY     = Smartsheet
DEPT        = Information Security
SIZE        = ≈15
BOTTLENECK  = security visibility gaps
EVENT       = CISO hire
DETAIL      = Smartsheet Names Ravi Soin as Chief Information Security Officer
PAIN        = Ensuring robust cybersecurity across AI workflows
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250910016628&div=41152219
SIM_CO      = Dropbox
WIN_METRIC  = 35% faster incident response
NEXT_SIZE   = ≈30
EMP_EST     = 3,000
REV_EST     = $600M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈15-person Information Security

Ravi—noticed your Information Security team is ≈15.

That’s when security visibility gaps slows growth.

We helped Dropbox fix this with Unified Security Posture Management.

Result: 35% faster incident response.  
Quick call?

PS—next bottleneck hits ≈30.

DM ≤45 words, TONE:
Saw your post about Smartsheet Names Ravi Soin as Chief Information Security Officer — Ensuring robust cybersecurity across AI workflows.  
Unified Security Posture Management. 30% faster detection.  
Quick chat?