DealFlow Trigger
New CEO Nick Longman jumps in at Construction Specialties. This trigger flags a push for global sales and supply-chain efficiency. Pitch your sales enablement platform to accelerate deal flow and boost commission. ✅
Published on
Do not index
Do not index
🚀 Battle Card: Construction Specialties
Quick trigger:
👤 Decision Maker in the News
- Nick Longman, Chief Executive Officer 🔗 LinkedIn
💡 Why It Matters
- This Construction Specialties sales trigger shows CS doubling down on operational excellence and global sales expansion. → Source
🎯 Core Pain Point
- Optimizing complex global supply chains to meet market demand
- Accelerating sales in a competitive building products sector
💰 What to Pitch
- Primary: Sales Enablement Platform → accelerate deal cycles and boost rep productivity
- Expansion: Supply Chain Planning Software → enhance inventory accuracy and reduce costs; tie in this Construction Specialties sales trigger to underscore efficiency
🗺️ Quick Context
- HQ: Lebanon, NJ
- Employees: ≈ 700
- Rev: ≈ $200 M
- Website: c-sgroup.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Construction Specialties’ business.
- SAP — ERP / SCM
- Unique edge: Enterprise-grade global support
- Evaluated by COO & VP Ops for roadmap depth
- Oracle NetSuite — Cloud ERP
- Unique edge: Rapid deployment & scalability
- Evaluated by CFO & IT for cost predictability
- Salesforce — Sales CRM
- Unique edge: Deep ecosystem & analytics
- Evaluated by VP Sales for pipeline visibility
- Procore — Construction Operations
- Unique edge: Industry-specific workflows
- Evaluated by Dir. Ops for project coordination
✅ Do-Now Checklist
Use the Construction Specialties sales trigger in your first touch
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first outreach
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Get intel like this daily—spot triggers like this Construction Specialties sales trigger and fill pipeline.
Subscribe to NewsletterForLeads
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑our Sales Enablement Platform to accelerate deal cycles❑
PROOF_METRIC = ❑40% increase in rep productivity❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Nick
COMPANY = Construction Specialties
DEPT = Operations & Supply Chain
SIZE = ≈50
BOTTLENECK = optimizing complex global supply chains
EVENT = CEO appointment
DETAIL = your appointment as CEO
PAIN = optimizing complex global supply chains to meet market demand
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250903089288&div=41152219
SIM_CO = Apogee Enterprises
WIN_METRIC = 25% reduction in inventory costs
NEXT_SIZE = ≈100
EMP_EST = ≈700
REV_EST = ≈$200M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈50-person Operations & Supply Chain
Nick—noticed your Operations & Supply Chain team is ≈50.
That’s when optimizing complex global supply chains slows growth.
We helped Apogee Enterprises fix this with our Sales Enablement Platform to accelerate deal cycles.
Result: 25% reduction in inventory costs.
Quick call?
PS—next bottleneck hits ≈100.
DM ≤45 words, TONE:
Saw your post about your appointment as CEO — optimizing complex global supply chains to meet market demand.
our Sales Enablement Platform to accelerate deal cycles. 40% increase in rep productivity.
Quick chat?```