Deel $300M Sales Trigger: Battle Card

Deel just raised $300M. Unlock their payroll budgets. Next touch: Alex Bouaziz. Pitch automation & compliance. Outplay ADP & Papaya. Checklist inside.

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๐Ÿš€ Battle Card: Deel

Quick trigger:
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๐Ÿ‘ค Decision Maker in the News
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๐Ÿ’ก Why It Matters
  • A $300M strategic investment is a prime Deel sales trigger, signaling expanded budgets for global payroll upgrades and accelerated growth plans. โ†’ Source
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๐ŸŽฏ Core Pain Point
  • Complex cross-border payroll compliance risking fines
  • High operational overhead managing remote workforce
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๐Ÿ’ฐ What to Pitch
  • Primary: Global Payroll Automation โ†’ Cut processing time by 70% and ensure compliance
  • Expansion: HR Compliance & Onboarding Module โ†’ Streamline 150+ country contracts in minutes
  • Leverage this Deel sales trigger to tailor your pitch around budget flexibility.
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๐Ÿ—บ๏ธ Quick Context
  • HQ: San Francisco, CA
  • Employees: โ‰ˆ 800
  • Rev: โ‰ˆ $100M
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๐Ÿคผ Competitive Intel

Which other vendors youโ€™ll probably face to win Deelโ€™s business.
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  • ADP โ€” Payroll / HRIS
    • Unique edge: Established global payroll network
    • Evaluated by CFO & VP Finance for reliability
  • Papaya Global โ€” Global Payroll
    • Unique edge: End-to-end employee & contractor payroll
    • Evaluated by VP Ops for rapid multi-currency deployment
  • Rippling โ€” HR & IT Management
    • Unique edge: Integrated device and benefit automation
    • Evaluated by CTO & HR for systems consolidation
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โœ… Do-Now Checklist

Connect with Alex Bouaziz on LinkedIn
Generate first-touch email/DM using the Deel sales trigger as your opener
Schedule follow-ups in CRM (Day 3 & Day 10)
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Next Step

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๐Ÿง  Copy My Prompt for Personalized Cold Outreach

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โœ๏ธ YOUR COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
OUR_COMPANY   = โ‘โ‘
OFFER_BRIEF   = โ‘Global Payroll Automation: cut 70% payroll processing time and ensure complianceโ‘
PROOF_METRIC  = โ‘70% reduction in payroll processing timeโ‘
CTA_STYLE     = โ‘quick_callโ‘
TONE          = โ‘punchyโ‘

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
๐Ÿ“Œ TARGET COMPANY
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
NAME        = Alex
COMPANY     = Deel
DEPT        = Payroll
SIZE        = 800
BOTTLENECK  = complex cross-border payroll compliance
EVENT       = $300M strategic round
DETAIL      = $300M strategic investment
PAIN        = complex cross-border payroll compliance risking fines
SRC         = https://vcnewsdaily.com/deel/venture-capital-funding/pczkhytfnq
SIM_CO      = Papaya Global
WIN_METRIC  = 70% reduction in payroll processing time
NEXT_SIZE   = 1200
EMP_EST     = 800
REV_EST     = $100M

โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
TASK FOR CHATGPT
โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€โ”€
Role: โ€œNewsletterForLeads SDR-Assistโ€.

Validate any โ‰ˆ guesses via SRC.

EMAIL  (keep breaks):
Subject: 800-person Payroll

Alexโ€”noticed your Payroll team is โ‰ˆ 800.

Thatโ€™s when complex cross-border payroll compliance slows growth.

We helped Papaya Global fix this with Global Payroll Automation: cut 70% payroll processing time and ensure compliance.

Result: 70% reduction in payroll processing time.  
Quick call?

PSโ€”next bottleneck hits โ‰ˆ 1200.

DM โ‰ค45 words, TONE:
Saw your post about 300M strategic investment โ€” complex cross-border payroll compliance risking fines.  
Global Payroll Automation: cut 70% payroll processing time and ensure compliance. 70% reduction in payroll processing time.  
Quick chat?

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