DeVry University Sales Battle Card
Jason B. Horne steps in as CS&TO at DeVry University. No unified digital roadmap. Pitch M&A advisory and learning analytics. Boost pipeline and close deals.
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🚀 Battle Card: DeVry University
Quick trigger:
👤 Decision Maker in the News
- Jason B. Horne, Chief Strategy and Transformation Officer · 🔗 LinkedIn
💡 Why It Matters
- This DeVry University sales trigger underscores a strategic push to accelerate transformation and M&A-led growth at scale. Reps focusing on this DeVry University sales trigger will stand out. → Source
🎯 Core Pain Point
- No unified roadmap for digital and program transformation
- Pressure to scale tech-driven programs and demonstrate ROI
💰 What to Pitch
- Primary: M&A and transformation advisory → Clear roadmap for strategic acquisitions & integration
- Expansion: Learning analytics platform → Improved learner outcomes and retention
🗺️ Quick Context
- HQ: Lisle, IL
- Employees: ≈ 3,000
- Rev: ≈ $350 M
- Website: https://www.devry.edu/
🤼 Competitive Intel
Which other vendors you’ll probably face to win DeVry University’s business.
- Accenture — Education Transformation Consulting
- Unique edge: End-to-end digital and M&A expertise
- Evaluated by CS&TO for strategy depth
- Deloitte — Strategy & M&A Advisory
- Unique edge: Global sector insights and network
- Evaluated by finance team for deal structure
- Blackboard — Learning Management System
- Unique edge: Robust course delivery and analytics
- Evaluated by academic programs for platform fit
- Coursera for Campus — Online Course Platform
- Unique edge: Access to top-tier course content
- Evaluated by workforce development for skill alignment
- 2U — Online Program Management
- Unique edge: Full-service program design and marketing
- Evaluated by marketing team for enrollment lift
✅ Do-Now Checklist
Connect with Jason B. Horne on LinkedIn (link above)
Frame your outreach referencing this DeVry University sales trigger
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑ ❑
OFFER_BRIEF = ❑M&A and transformation advisory❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Jason
COMPANY = DeVry University
DEPT = Strategy and Transformation
SIZE = ≈ TBD
BOTTLENECK = No unified roadmap for digital and program transformation
EVENT = Jason B. Horne appointment
DETAIL = appointed Chief Strategy and Transformation Officer
PAIN = pressure to scale tech-driven programs and demonstrate ROI
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250909095463&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 3,000
REV_EST = ≈ $350M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Strategy and Transformation
Jason—noticed your Strategy and Transformation team is ≈ TBD.
That’s when No unified roadmap for digital and program transformation slows growth.
We helped ≈ TBD fix this with M&A and transformation advisory.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about appointed Chief Strategy and Transformation Officer — pressure to scale tech-driven programs and demonstrate ROI.
M&A and transformation advisory. ≈ TBD.
Quick chat?