DeVry University Sales Battle Card

🚀 Battle Card: DeVry University

• Jason B. Horne, Chief Strategy and Transformation Officer · 🔗 LinkedIn

• This DeVry University sales trigger underscores a strategic push to accelerate transformation and M&A-led growth at scale. Reps focusing on this DeVry University sales trigger will stand out. → Source

• No unified roadmap for digital and program transformation

• Pressure to scale tech-driven programs and demonstrate ROI

• Primary: M&A and transformation advisory → Clear roadmap for strategic acquisitions & integration

• Expansion: Learning analytics platform → Improved learner outcomes and retention

• HQ: Lisle, IL

• Employees: ≈ 3,000

• Rev: ≈ $350 M

• Website: https://www.devry.edu/

🤼 Competitive Intel

• Accenture — Education Transformation Consulting
• Unique edge: End-to-end digital and M&A expertise
• Evaluated by CS&TO for strategy depth

• Deloitte — Strategy & M&A Advisory
• Unique edge: Global sector insights and network
• Evaluated by finance team for deal structure

• Blackboard — Learning Management System
• Unique edge: Robust course delivery and analytics
• Evaluated by academic programs for platform fit

• Coursera for Campus — Online Course Platform
• Unique edge: Access to top-tier course content
• Evaluated by workforce development for skill alignment

• 2U — Online Program Management
• Unique edge: Full-service program design and marketing
• Evaluated by marketing team for enrollment lift

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑                    ❑
OFFER_BRIEF   = ❑M&A and transformation advisory❑
PROOF_METRIC  = ❑≈ TBD❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Jason
COMPANY     = DeVry University
DEPT        = Strategy and Transformation
SIZE        = ≈ TBD
BOTTLENECK  = No unified roadmap for digital and program transformation
EVENT       = Jason B. Horne appointment
DETAIL      = appointed Chief Strategy and Transformation Officer
PAIN        = pressure to scale tech-driven programs and demonstrate ROI
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250909095463&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 3,000
REV_EST     = ≈ $350M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person Strategy and Transformation

Jason—noticed your Strategy and Transformation team is ≈ TBD.

That’s when No unified roadmap for digital and program transformation slows growth.

We helped ≈ TBD fix this with M&A and transformation advisory.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about appointed Chief Strategy and Transformation Officer — pressure to scale tech-driven programs and demonstrate ROI.  
M&A and transformation advisory. ≈ TBD.  
Quick chat?