Digital.ai CFO Alert: Close RevOps Gaps Fast
Digital.ai just hired a CFO. Fragmented RevOps is blocking forecasts. Pitch automation and FP&A analytics now. Book your next touch.
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🚀 Battle Card: Digital.ai
Quick trigger:
👤 Decision Maker in the News
- Randall Robinson, Chief Financial Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/digitaldotai/)
💡 Why It Matters
- The new finance leader will overhaul global revenue operations and strategic planning to accelerate scale — a prime Digital.ai sales trigger → Source
🎯 Core Pain Point
- Fragmented revenue operations hindering forecasting
- Lack of scalable financial planning tools for global growth
💰 What to Pitch
- Primary: RevOps Automation Platform → streamlined revenue processes and faster close cycles
- Expansion: FP&A Analytics Suite → accurate forecasting and strategic decision-making
🗺️ Quick Context
- HQ: Raleigh, NC
- Employees: ≈ 500
- Rev: ≈ $100 M
- Website: [digital.ai](https://digital.ai/)
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Digital.ai’s business.*
- Adaptive Insights — FP&A Platform
- Unique edge: Seamless integration with Workday ecosystems
- Evaluated by CFO & VP Finance for forecasting accuracy
- Anaplan — Connected Planning
- Unique edge: Highly scalable scenario modeling
- Evaluated by CFO & Finance Director for strategic roadmapping
- Oracle NetSuite — Cloud ERP
- Unique edge: End-to-end financial operations suite
- Evaluated by Head of Revenue Ops for consolidated reporting
- Sage Intacct — Financial Management
- Unique edge: AP/AR automation and compliance support
- Evaluated by Controller & RevOps Manager for process efficiency
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Copy-My-Prompt block using this Digital.ai sales trigger and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑RevOps Automation Platform❑
PROOF_METRIC = ❑30% faster close cycles❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Randall
COMPANY = Digital.ai
DEPT = Finance
SIZE = ≈ 8
BOTTLENECK = fragmented revenue operations
EVENT = Appointment of Randall Robinson as Chief Financial Officer
DETAIL = appointment as Chief Financial Officer
PAIN = fragmented revenue operations hindering forecasting
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250929196762&div=41152219
SIM_CO = ≈ ProfitSolv
WIN_METRIC = 30% faster close cycles
NEXT_SIZE = ≈ 15
EMP_EST = ≈ 500
REV_EST = ≈ $100M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 8-person Finance
Randall—noticed your Finance team is ≈ 8.
That’s when fragmented revenue operations slows growth.
We helped ≈ ProfitSolv fix this with RevOps Automation Platform.
Result: 30% faster close cycles.
Quick call?
PS—next bottleneck hits ≈ 15.
DM ≤45 words, TONE:
Saw your post about appointment as Chief Financial Officer — fragmented revenue operations hindering forecasting.
RevOps Automation Platform. 30% faster close cycles.
Quick chat?