Diversified CEO Trigger: Fast-Track Service Deals
Diversified names Paul Lidsky as CEO. Scale global services. Pitch AV project automation and talent suites. Boost pipeline and close faster.
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🚀 Battle Card: Diversified
Quick trigger:
👤 Decision Maker in the News
- Paul Lidsky, CEO · 🔗 LinkedIn
💡 Why It Matters
- This Diversified sales trigger highlights an aggressive growth push requiring scalable global service delivery and stronger partner ecosystems. → Source
🎯 Core Pain Point
- Scaling global service delivery
- Investing in people and technology to sustain growth
💰 What to Pitch
- Primary: AV Project Automation Software → reduce deployment time and increase service consistency
- Expansion: Talent Management & Collaboration Suite → boost employee productivity and partner alignment
🗺️ Quick Context
- HQ: Plano, TX
- Employees: ≈ 1,500
- Rev: ≈ $400 M
- Website: onediversified.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Diversified’s business in these categories.
Ops & Supply Chain
- SAP (sap.com) — ERP/SCM
- Unique edge: Enterprise-grade global support
- Evaluated by COO & VP Ops for roadmap depth
- Oracle SCM Cloud (oracle.com) — SCM
- Unique edge: Integrated finance-to-fulfillment
- Evaluated by VP Supply Chain for end-to-end visibility
- Kinaxis (kinaxis.com) — Supply Chain Planning
- Unique edge: Real-time scenario modeling
- Evaluated by Dir. Planning for agility
HR & People
- Workday (workday.com) — HCM
- Unique edge: Unified HR and finance data
- Evaluated by CHRO for talent analytics
- ADP (adp.com) — Payroll & HR
- Unique edge: Scalable payroll compliance
- Evaluated by HR Director for global reach
- Oracle HCM Cloud (oracle.com) — HCM
- Unique edge: AI-driven talent management
- Evaluated by VP People for succession planning
Product/Eng
- Autodesk (autodesk.com) — Design & Engineering
- Unique edge: Industry-specific CAD toolsets
- Evaluated by CTO for integration with PLM
- PTC (ptc.com) — PLM & IoT
- Unique edge: IoT-enabled product analytics
- Evaluated by VP Engineering for digital twins
- Siemens (siemens.com) — PLM
- Unique edge: End-to-end digital thread
- Evaluated by Dir. R&D for scale
✅ Do-Now Checklist
Connect with Paul Lidsky on LinkedIn (link above)
Lead with the Diversified sales trigger in your first email & DM
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Stay ahead of the next Diversified sales trigger—no fluff, all pipeline.
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🧠 Copy My Prompt for Personalized Cold Outreach
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✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑≈ TBD❑
OFFER_BRIEF = ❑AV project automation software reducing deployment time and improving consistency❑
PROOF_METRIC = ❑30% faster deployments❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
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📌 TARGET COMPANY
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NAME = Paul
COMPANY = Diversified
DEPT = Ops & Supply Chain
SIZE = ≈ 50
BOTTLENECK = scaling global service delivery
EVENT = Diversified Appoints Paul Lidsky as CEO
DETAIL = Drive Next Stage of Growth
PAIN = investing in people and technology to sustain growth
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251030583028&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 1,500
REV_EST = ≈ $400M
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TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 50-person Ops & Supply Chain
Paul—noticed your Ops & Supply Chain team is ≈ 50.
That’s when scaling global service delivery slows growth.
We helped ≈ TBD fix this with AV project automation software reducing deployment time and improving consistency.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Drive Next Stage of Growth — investing in people and technology to sustain growth.
AV project automation software reducing deployment time and improving consistency. 30% faster deployments.
Quick chat?