Driscoll’s Board Shake-Up: Your Next Commission Catalyst
Brie Reiter Smith to full-time Vice Chair at Driscoll’s. Pitch board portals & analytics now. Next touch: LinkedIn. Ignite pipeline, boost deal flow, hit quota.
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🚀 Battle Card: Driscoll’s
Quick trigger:
👤 Decision Maker in the News
💡 Why It Matters
- This Driscoll’s sales trigger signals a shift to full-time governance leadership, amplifying board engagement and strategic planning → Source
🎯 Core Pain Point
- Aligning family ownership governance with global growth
- Driving consistent, transparent board-level communication
💰 What to Pitch
- Primary: Board portal platform → Streamlined meeting agendas & shareholder collaboration
- Expansion: Executive dashboards & analytics → Real-time governance insights for leadership
🗺️ Quick Context
- HQ: Watsonville, CA
- Employees: ≈ 5,000
- Rev: ≈ $2 B
🤼 Competitive Intel
Which other vendors you’ll probably face to win
- Diligent — Board Portal
- Unique edge: Industry-leading security & compliance
- Evaluated by governance team for audit readiness
- Nasdaq Boardvantage — Board Portal
- Unique edge: Integrated investor relations tools
- Evaluated by IR & legal for reporting integration
- OnBoard — Board Portal
- Unique edge: User-friendly UI & mobile access
- Evaluated by IT & operations for adoption speed
- BoardEffect — Board Portal
- Unique edge: Collaboration workflows for committees
- Evaluated by corporate secretary for workflow automation
- Boardable — Board Management Software
- Unique edge: Affordable pricing for mid-market boards
- Evaluated by finance for TCO fit
✅ Do-Now Checklist
Connect with Brie Reiter Smith on LinkedIn (link above)
Draft an email + DM using Copy-My-Prompt block referencing this Driscoll’s sales trigger
Schedule follow-ups in CRM (Day 2 & Day 7)
Next Step
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑<1-line value>❑
PROOF_METRIC = ❑<metric>❑
CTA_STYLE = ❑quick_call | case_study❑
TONE = ❑friendly | punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Brie
COMPANY = Driscoll’s
DEPT = Governance
SIZE = ≈ TBD
BOTTLENECK = Aligning family ownership governance with global growth
EVENT = Full-time transition to Vice Chair
DETAIL = Brie’s full-time transition to Vice Chair
PAIN = Aligning family ownership governance with global growth
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251009761910&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 5,000
REV_EST = ≈ $2 B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Governance
Brie—noticed your Governance team is ≈ TBD.
That’s when Aligning family ownership governance with global growth slows growth.
We helped ≈ TBD fix this with ❑<1-line value>❑.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about Brie’s full-time transition to Vice Chair — Aligning family ownership governance with global growth.
❑<1-line value>❑. ❑<metric>❑.
Quick chat?