DSG Global Appoints Jenny Sade as CPO: Exec Search Win

🚀 Battle Card

🚀 Battle Card: DSG Global

• Jenny Sade, Chief People Officer · 🔗 LinkedIn

• This DSG Global sales trigger signals a major push to scale people strategy and culture across new markets. → Source

• Attracting and retaining top leadership talent amid rapid global expansion

• Building a unified culture through multiple acquisitions and geographies

• Primary: Executive Search & Leadership Advisory → secure seasoned leaders and streamline succession planning

• Expansion: Culture & Engagement Consulting → accelerate integration and boost retention

• 🔔 Leverage this DSG Global sales trigger to lead with tailored talent solutions

• HQ: Philadelphia, PA

• Employees: ≈ 200

• Rev: ≈ $80 M

• Website: dsgco.com

🤼 Competitive Intel

• Korn Ferry — Executive Search / Leadership Advisory
• Unique edge: Deep C-suite network and proprietary assessment tools
• Evaluated by CHRO & VP People for global bench strength

• Spencer Stuart — Executive Search / Board Advisory
• Unique edge: Renowned board practice and succession planning
• Evaluated by CEO & COO for board readiness

• Egon Zehnder — Leadership Consulting / Assessment
• Unique edge: 360° feedback platform and culture diagnostics
• Evaluated by Chief People Officer for cultural fit

• Heidrick & Struggles — Executive Search / Culture Shaping
• Unique edge: Integrated leadership consulting and DE&I expertise
• Evaluated by Talent Acquisition leads for diversity goals

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑executive search & culture integration service❑
PROOF_METRIC  = ❑30% reduction in time-to-hire❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Jenny Sade
COMPANY     = DSG Global
DEPT        = People & Culture
SIZE        = ≈ 5
BOTTLENECK  = attracting and retaining leadership talent
EVENT       = CPO appointment
DETAIL      = Appoints Jenny Sade as Chief People Officer
PAIN        = need to scale culture and leadership talent
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250909662145&div=41152219
SIM_CO      = Korn Ferry
WIN_METRIC  = 30% faster leadership placements
NEXT_SIZE   = ≈ 15
EMP_EST     = ≈ 200
REV_EST     = ≈ $80M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 5-person People & Culture

Jenny Sade—noticed your People & Culture team is ≈ 5.

That’s when attracting and retaining leadership talent slows growth.

We helped Korn Ferry fix this with executive search & culture integration service.

Result: 30% faster leadership placements.  
Quick call?

PS—next bottleneck hits ≈ 15.

DM ≤45 words, TONE:
Saw your post about Appoints Jenny Sade as Chief People Officer — need to scale culture and leadership talent.  
executive search & culture integration service. 30% reduction in time-to-hire.  
Quick chat?