Eastdil Secured SoCal Housing Sales Trigger

🚀 Battle Card: Eastdil Secured

• Sean Gulian, Co-Head, National Housing Group, Southern California · 🔗 LinkedIn

• This Eastdil Secured sales trigger signals a major push into Southern California’s multifamily and affordable housing markets, creating new JV and capital placement opportunities → Source

• Scaling regional housing investment sales without diluting service quality in LA, OC, Inland Empire, San Diego & beyond

• Structuring complex joint ventures to satisfy institutional and tax-exempt bond investors

• Primary: Multifamily Investment Sales Advisory → Accelerate deal flow and local market penetration

• Expansion: Joint Venture & Debt Placement Structuring → Deliver diversified capital solutions and maximize returns

• HQ: New York, NY

• Employees: ≈ 300

• Rev: ≈ $150 M

• Website: eastdilsecured.com

🤼 Competitive Intel

• CBRE — Real Estate Advisory / Capital Markets
• Unique edge: Unmatched global distribution network
• Evaluated by VP Capital Markets for transaction volume

• JLL — Real Estate Advisory / Capital Markets
• Unique edge: Integrated sales, debt placement & analytics
• Evaluated by CFO for cost-efficiency

• Cushman & Wakefield — Real Estate Advisory / Capital Markets
• Unique edge: Proprietary market intelligence platform
• Evaluated by COO for technology-driven insights

• Marcus & Millichap — Investment Sales
• Unique edge: Deep multifamily brokerage bench in SoCal
• Evaluated by Director of Investments for local deal sourcing

• Colliers — Real Estate Advisory
• Unique edge: Flexible fee structures for joint ventures
• Evaluated by Head of Capital Markets for partnership terms

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Multifamily Investment Sales Advisory❑
PROOF_METRIC  = ❑≈ TBD❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Sean
COMPANY     = Eastdil Secured
DEPT        = National Housing Group
SIZE        = ≈ TBD
BOTTLENECK  = scaling regional housing investment sales
EVENT       = Appointing Sean Gulian to co-lead Housing-Related Investment Sales and Joint Ventures in Greater Southern California
DETAIL      = Co-lead Housing-Related Investment Sales and Joint Ventures in Greater Southern California
PAIN        = scaling regional housing investment sales
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250903340996&div=41152219
SIM_CO      = ≈ TBD
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 300
REV_EST     = ≈ $150 M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person National Housing Group

Sean—noticed your National Housing Group team is ≈ TBD.
That’s when scaling regional housing investment sales slows growth.
We helped ≈ TBD fix this with Multifamily Investment Sales Advisory.
Result: ≈ TBD.
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about Co-lead Housing-Related Investment Sales and Joint Ventures in Greater Southern California — scaling regional housing investment sales.
Multifamily Investment Sales Advisory. ≈ TBD.
Quick chat?