Battle Card: Easterly Asset Management Sales Trigger
Peter Zabierek joins Easterly AM as Senior PM. Pitch risk management software & investor comms. Fuel your pipeline, schedule next touch, and boost commission.
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🚀 Battle Card: Easterly Asset Management
Quick trigger:
👤 Decision Maker in the News
- Peter Zabierek, Senior Portfolio Manager · 🔗 [LinkedIn](https://www.linkedin.com/company/easterly-asset-management/)
💡 Why It Matters
- Securing a veteran real estate leader sharpens U.S. portfolio strategies amid rising demand for active management. → Source
🎯 Core Pain Point
- Need for experienced leadership to relaunch U.S. listed real estate strategies
- Demand for differentiated, high-conviction portfolios from advisors and institutions
💰 What to Pitch
- Primary: Portfolio Risk Management Software → automate risk analytics for high-conviction strategies
- Expansion: Investor Communication Platform → deliver client-centric reporting and drive engagement
🗺️ Quick Context
- HQ: Beverly, MA
- Employees: ≈ 80
- Rev: ≈ $25 M
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Easterly Asset Management’s business — use this Easterly Asset Management sales trigger to sharpen your pitch.*
- SS&C Technologies — Asset Management Software
- Unique edge: End-to-end portfolio administration
- Evaluated by Senior Portfolio Manager for seamless integration
- BlackRock eFront — Alternative Investment Platform
- Unique edge: Deep private market capability
- Evaluated by CIO for scalability and data depth
- FactSet — Analytics & Data
- Unique edge: Robust real estate analytics
- Evaluated by Dir. Research for data accuracy
- Workday — HR & People Management
- Unique edge: Unified HR and finance workflows
- Evaluated by CFO for talent operations
✅ Do-Now Checklist
Leverage the Easterly Asset Management sales trigger to tailor your outreach
Connect with Peter Zabierek on LinkedIn (link above)
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Get intel like this daily—no fluff, all pipeline. Use this Easterly Asset Management sales trigger to stay ahead.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Portfolio Risk Management Software❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Peter
COMPANY = Easterly Asset Management
DEPT = Portfolio Management
SIZE = ≈ 5
BOTTLENECK = manual risk management
EVENT = Appointment of Peter Zabierek as Senior Portfolio Manager
DETAIL = leading relaunch of two U.S. listed real estate strategies
PAIN = Need for differentiated, high-conviction portfolios
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251014416842&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ 10
EMP_EST = ≈ 80
REV_EST = ≈ $25 M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 5-person Portfolio Management
Peter—noticed your Portfolio Management team is ≈ 5.
That’s when manual risk management slows growth.
We helped ≈ TBD fix this with Portfolio Risk Management Software.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ 10.
DM ≤45 words, TONE:
Saw your post about leading relaunch of two U.S. listed real estate strategies — Need for differentiated, high-conviction portfolios.
Portfolio Risk Management Software. ≈ TBD. Quick chat?