Ecore COO Hire Sparks Ops & SCM Pipeline

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Ecore International Signals Strong Buying Intent After C-Suite Appointment

Quick Facts

Headline: Ecore International Appoints Jeff Coté as President & Chief Operating Officer Funding/Event Date: July 28, 2025 Role: President & Chief Operating Officer Website: https://www.ecoreintl.com/ | LinkedIn: https://www.linkedin.com/company/ecore-international/ High-Intent Functions: `Ops & Supply Chain`

Why This Matters

Ecore International’s decision to bring on Jeff Coté as President & COO is a clear enterprise buying signal for vendors serving the circularity and sustainability space. As a global leader in reclaimed rubber transformation, Ecore is poised to accelerate its go-to-market expansion, sharpen operational performance, and deepen customer focus. This leadership upgrade signals significant B2B intent around technology procurement and process optimization to scale the company’s circular economy mission.

Growth Drivers Behind the Announcement

Jeff Coté arrives with over 20 years of C-suite experience—from CEO and COO roles at Sensata Technologies to senior finance positions—equipping Ecore for its next phase of growth. Key drivers include:

Strategic Integration of Acquisitions: Coté will oversee the rollout of HTI Recycling and other recent add-ons, ensuring seamless operations across multiple sites.

Operational Excellence: With a track record in AI-driven operations, Coté is expected to implement advanced analytics, IoT monitoring, and process automation to boost throughput and quality.

Market Expansion: Under his leadership, Ecore plans to explore new geographies and adjacent verticals, leveraging rubber reclamation expertise to target industrial components, transportation, and agricultural products.

Customer-Centric Services: Coté’s mandate includes enhancing after-sales support, custom engineering services, and subscription-based maintenance offerings to drive long-term partnerships.

Likely Procurement Needs

Given the new focus on Ops & Supply Chain, Ecore International is likely to invest in:

Advanced Supply Chain Management Systems (SCM) integrating real-time tracking and predictive analytics

IoT sensors and edge computing devices for process monitoring and quality control

Enterprise Resource Planning (ERP) upgrades tailored to circularity workflows

Sustainability consulting services to support regulatory compliance and ESG reporting

Robotics and automation solutions for material handling in recycling facilities

Competitive Landscape & Partnerships

Ecore operates in a rapidly evolving circular economy sector. Key peers and trends include:

Interface and Tarkett: Both have invested heavily in recycled materials and modular flooring; Ecore may partner or compete for large commercial flooring contracts.

RubberCycle and GreenRubber Systems: Startups focusing on crumb rubber innovations; potential collaboration on R&D or licensing agreements.

Industrial Automation Leaders: Siemens, Rockwell Automation, and ABB are enhancing technology procurement offerings for smart manufacturing—critical partners as Ecore scales AI-driven operations.

Actionable Takeaways for Vendors

Target Jeff Coté on LinkedIn or via Ecore’s corporate email list to introduce solutions that drive operational efficiency and circularity ROI.

Emphasize scalable automation and SCM platforms that align with Ecore’s ambition for go-to-market expansion and environmental impact reduction.

Time outreach in Q3–Q4 2025, as Coté cements strategic priorities and approves next-year budgets.

Craft value propositions around cost savings, ESG compliance, and data-driven decision-making to resonate with Ecore’s leadership themes.

Leverage case studies in recycling, modular flooring, or industrial components to demonstrate proven success in similar manufacturing contexts.

Company Background & Traction

Founded on a legacy dating back to 1871, Ecore International has evolved into a leading circularity innovator. Today, the firm:

Serves customers in over 75 countries

Offers products across commercial/athletic flooring, play surfacing, industrial components, and agricultural markets

Manages brands such as Ecore Athletic, ECOsurfaces, Centaur, and itsTRU® Technology

Completed the acquisition of HTI Recycling in mid-2025 to bolster tire collection and crumb rubber manufacturing

Key Quotes & Data Points

“Jeff is a great addition to the Ecore family, and he will be instrumental as we continue to accelerate growth across our business.” — Art Dodge, Chairman & CEO, Ecore International “I believe strongly in Ecore’s circularity vision and am looking forward to collaborating with the team as we work to further grow the business and execute on Ecore’s mission at scale.” — Jeff Coté, President & COO, Ecore International

Metric 1: Operations across more than 20 production sites worldwide Metric 2: Customer footprint spanning 75+ countries Hiring/Product Stat: Integration of HTI Recycling expands annual processing capacity by 30%

Final Thoughts

With Jeff Coté at the operational helm, Ecore International is issuing a strong enterprise buying signal for vendors in supply chain, automation, and sustainability services. Now is the time for solution providers to engage, align with Ecore’s circularity goals, and support the company’s next wave of growth.

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Ecore COO Appointment: Ops & SCM Pipeline Alert