Element Care CMO Sales Trigger

🚀 Battle Card: Element Care

• Anthony Zizza, M.D., Chief Medical Officer · 🔗 LinkedIn

• Renewed geriatric leadership spotlights a push for clinical coordination upgrades – an Element Care sales trigger. → Source

• Coordinating wraparound care for at-risk seniors in home and community settings

• Meeting stringent quality and regulatory standards in value-based senior care

• Primary: Integrated Care Coordination Platform → Streamline interdisciplinary workflows and boost care quality

• Expansion: Real-time Analytics & Compliance Dashboard → Improve regulatory metrics and optimize reimbursement

• HQ: Lynn, MA

• Employees: ≈ 250

• Rev: ≈ $45 M

• Website: elementcare.org

🤼 Competitive Intel

• pointclickcare.com — Care Coordination / PACE EHR
• Unique edge: Robust senior care workflows and mobile tools
• Evaluated by CMO for clinical integration

• wellsky.com — Home Care / PACE EHR
• Unique edge: End-to-end home healthcare & hospice integration
• Evaluated by IT & Ops for scalability

• matrixcare.com — Long-Term Care / PACE EHR
• Unique edge: Strong regulatory compliance & reporting
• Evaluated by Dir. Quality for metrics

• epic.com — Integrated EHR
• Unique edge: Comprehensive health system compatibility
• Evaluated by CIO for interoperability

• brightree.com — Post-Acute Care Billing
• Unique edge: Billing automation for managed care
• Evaluated by CFO for cost control

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑   ❑
OFFER_BRIEF   = ❑Integrated Care Coordination Platform❑
PROOF_METRIC  = ❑≈ TBD❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Anthony
COMPANY     = Element Care
DEPT        = Medical
SIZE        = ≈ TBD
BOTTLENECK  = Coordinating wraparound care
EVENT       = Appointment of new CMO
DETAIL      = Appointment of Anthony Zizza as CMO
PAIN        = Coordinating wraparound care for at-risk seniors
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250903654867&div=41152219
SIM_CO      = Commonwealth Care Alliance
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 250
REV_EST     = ≈ $45 M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person Medical

Anthony—noticed your Medical team is ≈ TBD.

That’s when Coordinating wraparound care slows growth.

We helped Commonwealth Care Alliance fix this with Integrated Care Coordination Platform.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about Appointment of Anthony Zizza as CMO — Coordinating wraparound care for at-risk seniors.  
Integrated Care Coordination Platform. ≈ TBD.  
Quick chat?