Element Care COO Sales Trigger
Calay Ip is now COO. Ops scale is the focus. Next touch: pitch scalability platform. Fuel your pipeline, hit quota, close fast.
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🚀 Battle Card: Element Care
Quick trigger:
👤 Decision Maker in the News
- Calay Ip, Chief Operating Officer (COO)
💡 Why It Matters
This Element Care sales trigger underscores the push for operational excellence with a seasoned leader driving PACE and SCO growth. → Source
🎯 Core Pain Point
- Scaling operations effectively during rapid program expansion
- Optimizing financial performance in complex care models
💰 What to Pitch
- Primary: Operational Scalability Platform → Streamlined workflows & cost savings
- Expansion: Data-driven Care Management Tools → Enhanced participant outcomes
🗺️ Quick Context
- HQ: Lynn, MA
- Employees: ≈ 300
- Rev: ≈ $80 M
- Website: elementcare.org
🤼 Competitive Intel
Which other vendors you’ll probably face to win on this Element Care sales trigger.
- MatrixCare (matrixcare.com) — PACE/SCO care management
- Unique edge: Integrated billing & clinical
- Evaluated by COO & VP Ops for end-to-end visibility
- WellSky (wellsky.com) — Senior care operations
- Unique edge: Real-time population health analytics
- Evaluated by Dir. Finance for ROI metrics
- PointClickCare (pointclickcare.com) — Cloud EHR for long-term care
- Unique edge: Seamless provider network integrations
- Evaluated by IT & Clinical Ops for interoperability
- Oracle Health (oracle.com) — Enterprise healthcare platform
- Unique edge: Scalable cloud infrastructure
- Evaluated by CFO for compliance & cost control
- Epic (epic.com) — Comprehensive EHR suite
- Unique edge: Robust reporting & patient engagement
- Evaluated by CIO for roadmap stability
✅ Do-Now Checklist
Connect with Calay Ip and Mary Ellen Dugan on LinkedIn
Generate email + DM with the Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Leverage every Element Care sales trigger to sharpen your outreach—get this intel daily, no fluff, all pipeline.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Operational Scalability Platform❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
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📌 TARGET COMPANY
────────────────────────────
NAME = Calay
COMPANY = Element Care
DEPT = Operations
SIZE = ≈300
BOTTLENECK = Scaling operations effectively during rapid program expansion
EVENT = Appoints New COO and CGRO
DETAIL = New COO and CGRO to Drive Next Phase of Growth
PAIN = Scaling operations effectively during rapid program expansion
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250820843032&div=41152219
SIM_CO = Neighbor Health
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈300
REV_EST = ≈$80M
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TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈300-person Operations
Calay—noticed your Operations team is ≈300.
That’s when Scaling operations effectively during rapid program expansion slows growth.
We helped Neighbor Health fix this with Operational Scalability Platform.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about New COO and CGRO to Drive Next Phase of Growth — Scaling operations effectively during rapid program expansion.
Operational Scalability Platform. ≈ TBD.
Quick chat?