Emera CFO Playbook: Treasury & Capital Sales Trigger
Emera Inc taps Jared Green as CFO—your cue to pitch treasury management and capital planning. Fuel pipeline, close deals, hit quota fast.
Published on
Do not index
Do not index
🚀 Battle Card: Emera Inc.
Quick trigger:
👤 Decision Maker in the News
- Jared Green, Chief Financial Officer · 🔗 LinkedIn
💡 Why It Matters
- A seasoned energy finance executive steps in just as the company executes a robust multi‐billion dollar capital plan and ramps up investor relations. This Emera Inc. sales trigger highlights urgent FP&A and treasury needs. → Source
🎯 Core Pain Point
- Seamless finance leadership transition to avoid operational gaps
- Disciplined cash and capital plan management across North American utilities
💰 What to Pitch
- Primary: Treasury management solution → Streamline liquidity, reduce risk
- Expansion: Capital planning optimization platform → Maximize ROI on multi‐billion dollar investments
🗺️ Quick Context
- HQ: Halifax, NS
- Employees: 7,600
- Rev: ≈ $9 B
- Website: emera.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Emera Inc.’s business.
- Kyriba — TMS
- Unique edge: Cloud-native treasury management
- Evaluated by CFO & Treasury for real-time liquidity visibility
- BlackLine — Finance automation
- Unique edge: Seamless account reconciliation
- Evaluated by VP Finance for close cycle efficiency
- OneStream — CPM platform
- Unique edge: Unified FP&A and financial close
- Evaluated by Finance Ops for consolidated reporting
- Workday — ERP & planning
- Unique edge: Integrated HCM and financial planning
- Evaluated by CFO for future-proof roadmap
✅ Do-Now Checklist
Connect with Jared Green on LinkedIn (link above)
Generate email + DM with the Copy-My-Prompt block (Step 7) referencing this Emera Inc. sales trigger
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
Stand out on this Emera Inc. sales trigger with daily intel—no fluff, all pipeline.
Subscribe to NewsletterForLeads
🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑≈TBD❑
OFFER_BRIEF = ❑automated treasury management solution❑
PROOF_METRIC = ❑35% reduction in manual errors❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Jared
COMPANY = Emera Inc.
DEPT = Finance
SIZE = ❑≈TBD❑
BOTTLENECK = operational gaps during finance leadership transition
EVENT = CFO appointment
DETAIL = Jared Green joins as CFO
PAIN = Seamless finance leadership transition to avoid operational gaps
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250825713982&div=41152219
SIM_CO = TriSummit Utilities
WIN_METRIC = ❑≈TBD❑
NEXT_SIZE = ❑≈TBD❑
EMP_EST = ≈7,600
REV_EST = ≈9B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈TBD-person Finance
Jared—noticed your Finance team is ≈TBD.
That’s when operational gaps during finance leadership transition slows growth.
We helped TriSummit Utilities fix this with automated treasury management solution.
Result: ≈TBD.
Quick call?
PS—next bottleneck hits ≈TBD.
DM ≤45 words, TONE:
Saw your post about Jared Green joins as CFO — Seamless finance leadership transition to avoid operational gaps.
Automated treasury management solution. 35% reduction in manual errors.
Quick chat?