Deal Flow Alert: Empathy Adds Pregnancy Loss Support

🚀 Battle Card: Empathy

• Dr. Jessica Zucker, Pregnancy Loss Expert · 🔗 LinkedIn

• This Empathy sales trigger highlights employers’ need to close critical benefits gaps around pregnancy loss and infant bereavement. → Source

• No dedicated pregnancy and infant loss support benefits

• Stigma and policy gaps leave 25% at risk for anxiety, depression or PTSD without care

• Primary: Loss Support Platform with Pregnancy & Infant Loss → Close benefit gaps and support grieving employees

• Expansion: LifeVault legacy planning solution → Drive employee engagement in benefits platform

• HQ: New York, NY

• Employees: ≈ 200

• Rev: ≈ $50 M

• Website: https://www.empathy.com

🤼 Competitive Intel

• Maven Clinic — Fertility & Pregnancy Care
• Unique edge: Specialized maternal health network
• Evaluated by VP People for family benefits alignment

• Modern Health — Mental Health & Well-Being
• Unique edge: Integrated therapy and coaching
• Evaluated by CHRO & Head of Benefits for mental health ROI

• Lyra Health — Mental Health Support
• Unique edge: Data-driven care matching
• Evaluated by CPO & HR Director for utilization metrics

• Talkspace — Digital Therapy Platform
• Unique edge: Asynchronous messaging therapy
• Evaluated by Head of People Ops for flexible counseling options

• Spring Health — Employee Mental Health
• Unique edge: Precision recommendations with AI
• Evaluated by COO & Benefits Manager for personalized outcomes

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑add dedicated pregnancy & infant loss support to employee benefits❑
PROOF_METRIC  = ❑30% higher benefit utilization vs standard services❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Jessica
COMPANY     = Empathy
DEPT        = HR & People
SIZE        = ≈ 15
BOTTLENECK  = No dedicated pregnancy and infant loss support slows benefits engagement
EVENT       = Platform expanded to include pregnancy loss
DETAIL      = Broadens Loss Support Platform to Include Pregnancy Loss
PAIN        = employees lack support for pregnancy and infant loss, risking mental health issues
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251028298143&div=41152219
SIM_CO      = Maven Clinic
WIN_METRIC  = 30% higher benefit utilization vs standard services
NEXT_SIZE   = ≈ 500
EMP_EST     = ≈ 200
REV_EST     = ≈ $50M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 15-person HR & People

Jessica—noticed your HR & People team is ≈ 15.

That’s when No dedicated pregnancy and infant loss support slows benefits engagement.

We helped Maven Clinic fix this with add dedicated pregnancy & infant loss support to employee benefits.

Result: 30% higher benefit utilization vs standard services.  
Quick call?

PS—next bottleneck hits ≈ 500.

DM ≤45 words, TONE:
Saw your post about Broadens Loss Support Platform to Include Pregnancy Loss — employees lack support for pregnancy and infant loss, risking mental health issues.  
add dedicated pregnancy & infant loss support to employee benefits. 30% higher benefit utilization vs standard services. Quick chat?