Empower CMO Sales Trigger: Woerner Impact
New Empower CMO Sangita Woerner signals a marketing overhaul. Pitch automation & analytics now. Accelerate pipeline. Close faster.
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🚀 Battle Card: Empower
Quick trigger: Empower Appoints Sangita Woerner as CMO (Sep 23, 2025)
👤 Decision Maker in the News
- Sangita Woerner, Chief Marketing Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/empower-retirement/mycompany/)
💡 Why It Matters
- New CMO with 25+ years leading Starbucks, Unilever & Alaska Airlines marketing teams signals a big shift toward customer-centric growth → Source
🎯 Core Pain Point
- Differentiating the Empower brand in a crowded retirement-services market
- Accelerating multi-channel engagement to capture younger savers
💰 What to Pitch
- Primary: Marketing Automation Platform → Accelerate campaigns & drive real-time engagement
- Expansion: Advanced Analytics & Personalization → Boost conversion rates & long-term retention
🗺️ Quick Context
- HQ: Greenwood Village, CO
- Employees: ≈ 5,000
- Rev: ≈ $4 B
🤼 Competitive Intel
Which other vendors you’ll probably face to win Empower’s business.
- Adobe Experience Cloud — Digital Marketing Suite
- Unique edge: End-to-end CMS + analytics
- Evaluated by CMO for integrated brand campaigns
- Salesforce Marketing Cloud — CRM-Driven Marketing
- Unique edge: 360° customer view & journey builder
- Evaluated by VP of Marketing Ops for data unification
- Oracle Eloqua — B2B Marketing Automation
- Unique edge: Lead scoring & multistep nurturing
- Evaluated by Dir. Demand Gen for pipeline acceleration
- HubSpot — Inbound Marketing Platform
- Unique edge: Rapid deployment & lower TCO
- Evaluated by Marketing Ops for ease of use
✅ Do-Now Checklist
Connect with Sangita Woerner on LinkedIn (link above)
Craft first touch: reference this Empower sales trigger & highlight quick wins
Log next steps in CRM (Day 3 & Day 10)
Leverage this Empower sales trigger to book that intro call today.
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑<1-line value>❑
PROOF_METRIC = ❑<metric>❑
CTA_STYLE = ❑quick_call | case_study❑
TONE = ❑friendly | punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Sangita
COMPANY = Empower
DEPT = Marketing
SIZE = ≈ 60
BOTTLENECK = lack of marketing automation
EVENT = Appoints Sangita Woerner as CMO
DETAIL = Empower’s commitment to innovation
PAIN = differentiating the Empower brand in a crowded retirement-services market
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250923626546&div=41152219
SIM_CO = Fidelity
WIN_METRIC = 35% lift in campaign engagement
NEXT_SIZE = ≈ 100
EMP_EST = ≈ 5,000
REV_EST = ≈ $4 B
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 60-person Marketing
Sangita—noticed your Marketing team is ≈ 60.
That’s when lack of marketing automation slows growth.
We helped Fidelity fix this with our marketing automation platform that accelerates campaigns & drives real-time engagement.
Result: 35% lift in campaign engagement.
Quick call?
PS—next bottleneck hits ≈ 100.
DM ≤45 words, TONE:
Saw your post about Empower’s commitment to innovation — differentiating the Empower brand in a crowded retirement-services market.
Our marketing automation platform that accelerates campaigns & drives real-time engagement. 35% lift in campaign engagement.
Quick chat?