Empower CMO Sales Trigger: Woerner Impact

🚀 Battle Card: Empower

• Sangita Woerner, Chief Marketing Officer · 🔗 [LinkedIn](https://www.linkedin.com/company/empower-retirement/mycompany/)

• New CMO with 25+ years leading Starbucks, Unilever & Alaska Airlines marketing teams signals a big shift toward customer-centric growth → Source

• Differentiating the Empower brand in a crowded retirement-services market

• Accelerating multi-channel engagement to capture younger savers

• Primary: Marketing Automation Platform → Accelerate campaigns & drive real-time engagement

• Expansion: Advanced Analytics & Personalization → Boost conversion rates & long-term retention

• HQ: Greenwood Village, CO

• Employees: ≈ 5,000

• Rev: ≈ $4 B

• Website: [empower.com](https://www.empower.com)

🤼 Competitive Intel

• Adobe Experience Cloud — Digital Marketing Suite
• Unique edge: End-to-end CMS + analytics
• Evaluated by CMO for integrated brand campaigns

• Salesforce Marketing Cloud — CRM-Driven Marketing
• Unique edge: 360° customer view & journey builder
• Evaluated by VP of Marketing Ops for data unification

• Oracle Eloqua — B2B Marketing Automation
• Unique edge: Lead scoring & multistep nurturing
• Evaluated by Dir. Demand Gen for pipeline acceleration

• HubSpot — Inbound Marketing Platform
• Unique edge: Rapid deployment & lower TCO
• Evaluated by Marketing Ops for ease of use

✅ Do-Now Checklist

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑<your company>❑
OFFER_BRIEF   = ❑<1-line value>❑
PROOF_METRIC  = ❑<metric>❑
CTA_STYLE     = ❑quick_call | case_study❑
TONE          = ❑friendly | punchy❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Sangita
COMPANY     = Empower
DEPT        = Marketing
SIZE        = ≈ 60
BOTTLENECK  = lack of marketing automation
EVENT       = Appoints Sangita Woerner as CMO
DETAIL      = Empower’s commitment to innovation
PAIN        = differentiating the Empower brand in a crowded retirement-services market
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250923626546&div=41152219
SIM_CO      = Fidelity
WIN_METRIC  = 35% lift in campaign engagement
NEXT_SIZE   = ≈ 100
EMP_EST     = ≈ 5,000
REV_EST     = ≈ $4 B

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ 60-person Marketing

Sangita—noticed your Marketing team is ≈ 60.

That’s when lack of marketing automation slows growth.

We helped Fidelity fix this with our marketing automation platform that accelerates campaigns & drives real-time engagement.

Result: 35% lift in campaign engagement.  
Quick call?

PS—next bottleneck hits ≈ 100.

DM ≤45 words, TONE:
Saw your post about Empower’s commitment to innovation — differentiating the Empower brand in a crowded retirement-services market.  
Our marketing automation platform that accelerates campaigns & drives real-time engagement. 35% lift in campaign engagement.  
Quick chat?