Epicor CMO Hire: Sales Trigger to Boost Pipeline
Epicor taps Kerrie Jordan as CMO. Time to pitch marketing automation & ABM. Boost your pipeline, drive deal flow, hit your quota.
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🚀 Battle Card: Epicor
Quick trigger: Epicor Appoints Kerrie Jordan as New Chief Marketing Officer (2025-08-11)
👤 Decision Maker in the News
- Kerrie Jordan, Chief Marketing Officer · 🔗 LinkedIn
💡 Why It Matters
The Epicor sales trigger signals a major push to modernize global marketing operations and drive digital growth → Source
🎯 Core Pain Point
- Scaling global demand generation across diverse industries
- Delivering personalized campaigns at enterprise scale
💰 What to Pitch
- Primary: Marketing Automation Platform → Boost campaign ROI by 30%+
- Expansion: Account-Based Marketing Solution → Increase enterprise deal conversion by 20%
🗺️ Quick Context
- HQ: Austin, TX
- Employees: ≈ 5,000
- Rev: ≈ $900 M
- Website: epicor.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Epicor’s business.
- HubSpot — Marketing Automation
- Unique edge: All-in-one CRM + inbound tools
- Evaluated by CMO team for ease of use
- Marketo (Adobe) — Marketing Automation
- Unique edge: Deep Adobe Experience Cloud integration
- Evaluated by VP Marketing for enterprise scalability
- Pardot (Salesforce) — Marketing Automation
- Unique edge: Native Salesforce CRM sync
- Evaluated by Dir. Demand Gen for lead management
- Demandbase — Account-Based Marketing
- Unique edge: AI-driven ABM insights
- Evaluated by Rev Ops for ABM playbooks
- Eloqua (Oracle) — Marketing Automation
- Unique edge: Robust enterprise reporting
- Evaluated by IT & Marketing Ops for analytics
✅ Do-Now Checklist
Connect with Kerrie Jordan on LinkedIn (link above)
Craft first touch referencing this Epicor sales trigger
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑≈ TBD❑
OFFER_BRIEF = ❑Marketing Automation Platform to boost campaign ROI by 30%❑
PROOF_METRIC = ❑30% campaign ROI lift❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
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📌 TARGET COMPANY
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NAME = Kerrie
COMPANY = Epicor
DEPT = Marketing
SIZE = ≈ 20
BOTTLENECK = Scaling global demand generation across diverse industries
EVENT = Appoints new CMO
DETAIL = new CMO appointment
PAIN = Scaling global demand generation
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250811911279&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = 30% campaign ROI lift
NEXT_SIZE = ≈ 50
EMP_EST = ≈ 5000
REV_EST = ≈ $900M
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TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 20-person Marketing
Kerrie—noticed your Marketing team is ≈ 20.
That’s when Scaling global demand generation across diverse industries slows growth.
We helped ≈ TBD fix this with Marketing Automation Platform to boost campaign ROI by 30%.
Result: 30% campaign ROI lift.
Quick call?
PS—next bottleneck hits ≈ 50.
DM ≤45 words, TONE:
Saw your post about new CMO appointment — Scaling global demand generation.
Marketing Automation Platform to boost campaign ROI by 30%. 30% campaign ROI lift.
Quick chat?