Epiminder CFO Trigger: Fuel Your Pipeline
Mark McLellan named CFO at Epiminder Limited. US scale-up on deck. Pitch advanced FP&A & ERP to secure budgets. Fuel your pipeline and close fast.
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🚀 Battle Card: Epiminder Limited
Quick trigger:
👤 Decision Maker in the News
- Mark McLellan, Chief Financial Officer · 🔗 LinkedIn
💡 Why It Matters
- Bolstering financial leadership post-FDA approval primes scale-up of commercial ops in US and Australia – Epiminder Limited sales trigger. → Source
🎯 Core Pain Point
- Securing funding and optimizing financial operations for rapid US market entry
- Accurate revenue forecasting and reimbursement planning amid device rollout
💰 What to Pitch
- Primary: Advanced FP&A platform → secure precise forecasting and budget control
- Expansion: ERP-integrated financial consolidation → streamline compliance and support rapid scale
🗺️ Quick Context
- HQ: Melbourne, Australia & Dallas, TX
- Employees: ≈ 150
- Rev: ≈ $20 M
- Website: https://epiminder.com/
🤼 Competitive Intel
*Which other vendors you’ll probably face to win Epiminder Limited’s business due to this Epiminder Limited sales trigger.*
- Anaplan — FP&A / Budgeting
- Unique edge: Collaborative modeling at scale
- Evaluated by CFO & VP Finance for scenario planning
- Adaptive Insights — FP&A / Reporting
- Unique edge: Intuitive dashboards & cloud-native
- Evaluated by Finance Dir for ease of adoption
- Oracle NetSuite — ERP / Financial Consolidation
- Unique edge: End-to-end financial management
- Evaluated by IT & Finance for integration depth
- BlackLine — Accounting Automation
- Unique edge: Workflow & close automation
- Evaluated by Accounting & Audit leads for compliance
✅ Do-Now Checklist
Connect with all decision makers on LinkedIn (links above)
Generate email + DM with the Epiminder Limited sales trigger Copy-My-Prompt block (Step 7) and send first touch
Schedule follow-ups in CRM (Day 3 & Day 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑<your company>❑
OFFER_BRIEF = ❑<advanced FP&A platform>❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑quick_call❑
TONE = ❑punchy❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Mark
COMPANY = Epiminder Limited
DEPT = Finance
SIZE = ≈ 8
BOTTLENECK = scaling commercial operations
EVENT = CFO appointment
DETAIL = appointment of Mark McLellan as CFO
PAIN = securing funding and optimizing financial operations
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20251021016518&div=41152219
SIM_CO = ≈ TBD
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ 20
EMP_EST = ≈ 150
REV_EST = ≈ $20M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ 8-person Finance
Mark—noticed your Finance team is ≈ 8.
That’s when scaling commercial operations slows growth.
We helped ≈ TBD fix this with advanced FP&A platform.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ 20.
DM ≤45 words, TONE:
Saw your post about appointment of Mark McLellan as CFO — securing funding and optimizing financial operations.
Advanced FP&A platform. ≈ TBD. Quick chat?