Esker CSO Alert: Pitch CFO Automation Now

🚀 Battle Card: Esker

• Achille Baulny, Chief Strategy and Transformation Officer · 🔗 LinkedIn

• This Esker sales trigger signals a leadership push to scale AI-driven CFO automation and transform global operations. → Source

• Aligning transformation initiatives across international teams

• Accelerating adoption of advanced CFO automation

• Use this Esker sales trigger to frame ROI

• Primary: Esker AI Automation Suite for the Office of the CFO → Optimize working capital & cashflow

• Expansion: Esker Source-to-Pay & Order-to-Cash modules → Streamline end-to-end finance processes

• HQ: Lyon, France & Middleton, WI

• Employees: ≈ 550

• Rev: ≈ $100 M

• Website: esker.com

🤼 Competitive Intel

• Coupa — Procure-to-Pay
• Unique edge: Unified spend management platform
• Evaluated by CFO for scalability

• Basware — Invoice Automation
• Unique edge: Global e-invoicing network
• Evaluated by VP Finance for compliance

• Tipalti — Accounts Payable & Payments
• Unique edge: Built-in payment reconciliation
• Evaluated by Director Ops for international payout

• Tradeshift — Supply Chain Finance
• Unique edge: Open supplier commerce platform
• Evaluated by VP Supply Chain for supplier collaboration

• Yooz — Invoice-to-Pay Automation
• Unique edge: Rapid deployment for mid-market
• Evaluated by Controller for TCO

✅ Do-Now Checklist

Next Step

🧠 Copy My Prompt for Personalized Cold Outreach

────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY   = ❑❑
OFFER_BRIEF   = ❑Esker AI Automation Suite to optimize working capital & cashflow❑
PROOF_METRIC  = ❑≈ TBD❑
CTA_STYLE     = ❑quick_call❑
TONE          = ❑friendly❑

────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME        = Achille
COMPANY     = Esker
DEPT        = Strategy & Transformation
SIZE        = ≈ TBD
BOTTLENECK  = Aligning transformation initiatives across international teams
EVENT       = Appoints Achille Baulny as Chief Strategy and Transformation Officer
DETAIL      = joining Esker and executing its value creation plan
PAIN        = Aligning transformation initiatives across international teams
SRC         = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250915091247&div=41152219
SIM_CO      = Lufthansa Group Business Services
WIN_METRIC  = ≈ TBD
NEXT_SIZE   = ≈ TBD
EMP_EST     = ≈ 550
REV_EST     = ≈ $100 M

────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.

Validate any ≈ guesses via SRC.

EMAIL  (keep breaks):
Subject: ≈ TBD-person Strategy & Transformation

Achille—noticed your Strategy & Transformation team is ≈ TBD.

That’s when Aligning transformation initiatives across international teams slows growth.

We helped Lufthansa Group Business Services fix this with Esker AI Automation Suite to optimize working capital & cashflow.

Result: ≈ TBD.  
Quick call?

PS—next bottleneck hits ≈ TBD.

DM ≤45 words, TONE:
Saw your post about joining Esker and executing its value creation plan — Aligning transformation initiatives across international teams.
Esker AI Automation Suite to optimize working capital & cashflow. ≈ TBD.
Quick chat?