Esker CSO Alert: Pitch CFO Automation Now
Esker just named Achille Baulny as CSO. Lean in on CFO automation suite. Optimize cashflow. Close faster. Next touch ready?✅
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🚀 Battle Card: Esker
Quick trigger:
👤 Decision Maker in the News
- Achille Baulny, Chief Strategy and Transformation Officer · 🔗 LinkedIn
💡 Why It Matters
- This Esker sales trigger signals a leadership push to scale AI-driven CFO automation and transform global operations. → Source
🎯 Core Pain Point
- Aligning transformation initiatives across international teams
- Accelerating adoption of advanced CFO automation
💰 What to Pitch
- Use this Esker sales trigger to frame ROI
- Primary: Esker AI Automation Suite for the Office of the CFO → Optimize working capital & cashflow
- Expansion: Esker Source-to-Pay & Order-to-Cash modules → Streamline end-to-end finance processes
🗺️ Quick Context
- HQ: Lyon, France & Middleton, WI
- Employees: ≈ 550
- Rev: ≈ $100 M
- Website: esker.com
🤼 Competitive Intel
Which other vendors you’ll probably face to win Esker’s business.
- Coupa — Procure-to-Pay
- Unique edge: Unified spend management platform
- Evaluated by CFO for scalability
- Basware — Invoice Automation
- Unique edge: Global e-invoicing network
- Evaluated by VP Finance for compliance
- Tipalti — Accounts Payable & Payments
- Unique edge: Built-in payment reconciliation
- Evaluated by Director Ops for international payout
- Tradeshift — Supply Chain Finance
- Unique edge: Open supplier commerce platform
- Evaluated by VP Supply Chain for supplier collaboration
- Yooz — Invoice-to-Pay Automation
- Unique edge: Rapid deployment for mid-market
- Evaluated by Controller for TCO
✅ Do-Now Checklist
Connect with Achille Baulny on LinkedIn
Draft first touch using Esker sales trigger messaging
Log outreach in CRM, schedule follow-ups (Day 3 & 10)
Next Step
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🧠 Copy My Prompt for Personalized Cold Outreach
────────────────────────────
✏️ YOUR COMPANY
────────────────────────────
OUR_COMPANY = ❑❑
OFFER_BRIEF = ❑Esker AI Automation Suite to optimize working capital & cashflow❑
PROOF_METRIC = ❑≈ TBD❑
CTA_STYLE = ❑quick_call❑
TONE = ❑friendly❑
────────────────────────────
📌 TARGET COMPANY
────────────────────────────
NAME = Achille
COMPANY = Esker
DEPT = Strategy & Transformation
SIZE = ≈ TBD
BOTTLENECK = Aligning transformation initiatives across international teams
EVENT = Appoints Achille Baulny as Chief Strategy and Transformation Officer
DETAIL = joining Esker and executing its value creation plan
PAIN = Aligning transformation initiatives across international teams
SRC = http://cts.businesswire.com/ct/CT?id=ftfLlWd9aZbF2NXfwppam3Bd664=&newsLang=en&newsId=20250915091247&div=41152219
SIM_CO = Lufthansa Group Business Services
WIN_METRIC = ≈ TBD
NEXT_SIZE = ≈ TBD
EMP_EST = ≈ 550
REV_EST = ≈ $100 M
────────────────────────
TASK FOR CHATGPT
────────────────────────
Role: “NewsletterForLeads SDR-Assist”.
Validate any ≈ guesses via SRC.
EMAIL (keep breaks):
Subject: ≈ TBD-person Strategy & Transformation
Achille—noticed your Strategy & Transformation team is ≈ TBD.
That’s when Aligning transformation initiatives across international teams slows growth.
We helped Lufthansa Group Business Services fix this with Esker AI Automation Suite to optimize working capital & cashflow.
Result: ≈ TBD.
Quick call?
PS—next bottleneck hits ≈ TBD.
DM ≤45 words, TONE:
Saw your post about joining Esker and executing its value creation plan — Aligning transformation initiatives across international teams.
Esker AI Automation Suite to optimize working capital & cashflow. ≈ TBD.
Quick chat?